Andrew Smith

287 Custer Street, Hopewell, PA 00000
(000) 000-0000

Professional Summary

  • Adwords & Adobe Certified Expert working as a Consultant AMO, SEO. 
  • Proactive Digital Marketing Professional with 7+ years of exp in Search Engine Marketing, Search Engine Optimization and Social Media Marketing.
  • Adobe Certified Expert in Adobe Media Optimizer (AMO)
  • Google Adwords & Shopping Advertising Certified Individual.
  • Strong Web Analytics skill, documentation & Proposals.
  • Ability to grasp new technologies and tools quickly and apply them in jobs.
  • Expertise in handling various SEO tools.

Employment history

Marketing Specialist, Bartell, Green and Zieme. Stehrchester, Maryland
Aug. 2018 – Present
  • Develop Paid Search strategy and testing methodology and roadmap for client(s)
  • Proficient in managing AdWords, Bing & Gemini Accounts.
  • Proficient in Adobe Media Optimizer (AMO)
  • Provided creative copy suggestions and graphical ad templates for Search and Display campaigns.
  • Provided recommendations and execute strategies for keyword opportunities, campaign structuring, targeting across the Search &
    Display networks, and other facets of paid search in accordance with
    revenue goals.
  • Management of online marketing campaigns
  •  Execute and report on testing initiatives for ad copy and landing page variations 
  •  Create, manage, and analyze paid search campaigns across multiple search engines to ensure acquisition and conversion goals are met 
  •  Primary point of contact and subject matter expert for paid search with both internal and external partners
  •  Research and select keywords, ad copy testing, bid management, landing page optimization, budget management etc 
  •  Partner with key constituents to develop, implement and monitor new campaigns and creative units 
  •  Develop and test new campaigns to better target users and improve overall ROI 
  •  Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports, including ability to recognize and troubleshoot data anomalies 
SEO Account Manager, Hilll Inc. Daughertybury, New York
May. 2016 – Jul. 2016
  • Providing SEO services to International & Domestic clients
● Communication through calls and mails
● Responsible for sending reports and updates to clients
● Inter Department coordination
● Ensuring timely delivery of client reports feedback and scale-ups
SEO Team Lead, Quitzon Group. Davisberg, Indiana
May. 2013 – Jan. 2014
SEO Executive, Kling, Reilly and Lemke. Connellyfort, Ohio
Feb. 2013 – Mar. 2013
  • Website Analysis, generated pre-optimization report, prepare on-page SEO Check list
  • Depth keyword research, competitor analysis, SERP analysis, keyword density, studying & analysis of search data from Google Analytics
  • Guided the team of directories and link builders to achieve their target.
  • Google Analytic Tracking Metrics, Setup funnel/Goal, exit page bounce rate, conversion & top keywords traffic analysis
  • Managed Content structure of Globester.com, Interlinking of Website
  • Optimized landing pages to ensure maximum returns are met
  • Researched on latest updates and quickly applying them in job

Education

South Wisconsin Academy, Octavioville, Minnesota
MCA, Computers, Oct. 2013
South Russel Institute, Lake Andy, Delaware
BCA, Computers, Aug. 2009

Skills

AMO
SEM
SEO
Blogging

Andrew Smith

287 Custer Street, Hopewell, PA 00000
(000) 000-0000

Professional Summary

Professional Synopsis: 
·         Worked with leading IT services company as a Corporate Trainer
·         Associated with Publishing houses since 2017 conducting trainings for educators, Content and Curriculum Development 
·         Responsible for Product Management, Product segmentation, and sales training
 
CAREER OBJECTIVE:
 
With the experience in  core learning and development team , requiring effective communication to sell ideas and concepts, understanding the market mood and needs, thereby customizing products according to the requirement of the customer whilst suggesting solutions; I aim to create value and impact through ethical marketing

Employment history

Marketing Specialist, Wiegand and Sons. Gorczanyton, Texas
Jun. 2019 – Present
  • Measure and assess customer and employee satisfaction.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  • Forecast and track marketing and sales trends, analyzing collected data.Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Coordinate services for events, such as accommodation and transportation for participants, facilities, catering, signage, displays, special needs requirements, printing and event security.
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
  • Plan and conduct teacher training programs and conferences dealing with new classroom procedures, instructional materials and equipment, and teaching aids.
  • Observe work of teaching staff to evaluate performance, and to recommend changes that could strengthen teaching skills.
  • Conduct or participate in workshops, committees, and conferences designed to promote the intellectual, social, and physical welfare of students.
  • Advise teaching and administrative staff in curriculum development, use of materials and equipment, and implementation of state and federal programs and procedures.
  • Develop tests, questionnaires, and procedures that measure the effectiveness of curricula, and use these tools to determine whether program objectives are being met.
  • Develop classroom-based and distance learning training courses, using needs assessments and skill level analyses.
  • Coordinate activities of workers engaged in cataloging, distributing, and maintaining educational materials and equipment in curriculum libraries and laboratories.
Marketing Editor, Hartmann, Schuppe and Schmidt. North Jesseniastad, Kansas
Apr. 2018 – Aug. 2018
Conducting market surveys for upcoming projects for effective planning of new projects 

·         Evaluate customer research, market conditions, and competitor’s data for successful absorption of new products

·         Propose product requirement and facilitate product development by providing reviews and testing the product in the real time scenario 

·         Product Training for the Sales Team to empower them for effective sales delivery

·         Streamlining workshops/trainings in chain schools to ensure in-time after-sales services

·         Standardisation of training material for uniform and updated trainings

·         Locate and induct external resources for globalised impact

·         Identify potential customers and assist sales team during open and close calls

·         Supervise relation building with prospective clients and initiate proposals for new business, participate in planning and presentations sessions

·         Equipping the sales force with relevant marketing collateral 

·         Organise seminars, interactive sessions, launches of new products for wider customer coverage and brand promotion

Learning and Development Trainer, Tremblay-Wunsch. Nikolausfort, Iowa
Aug. 2016 – Aug. 2017
CLIENT – CHEVRON

I got an opportunity to work for U.S’.s second – biggest oil and gas producer Chevron. It is one of the prestigious client of HCL , and I was the part of the information technology team of HCL that work for Chevron . It has been ranked 3rd in Fortune 500 lists of companies. With revenue generation of $203,784.

 

Chief Tasks handled:

 

  1. My primary role here was client interaction for providing process as well as communication based training for new hire batches. It includes improving their grammar/spoken English, working on interview handling skills, introducing them to corporate environment and solving their issues or challenges they face when work as a team.
 

  1. I was a part  of transition team and taking care of the learning and training of all new projects and Pods. Our Job responsibility was to attend weekly meeting from client and to increase our work of scope and getting shift left.
 
  1. Arrange mock session for new trainees and give them training for the process. Weekly assessment and reports are created and regular feedback is provided to the agents.
 

 
  1. As I was aligned to a specific project my responsibility  was to take care of quality aspect of the project. We work with the quality team and monitor calls/chats  to improve results.
 

  1. Participate in on-going training and departmental development. 
 

 

Mac Support Engineer, Blanda, Carter and Robel. Greenholthaven, Florida
Aug. 2014 – Sep. 2014
The Phone Support is a sister concern of Systweak, which offers technical support to their              existing customers.

 

Chief Tasks handled:

 

  1. Investigating and troubleshooting all issues related to computers running on all versions of windows XP/Vista/7/8
 

  1. To conduct troubleshooting methods with regards to issues in customer’s computer, by way of remote access by LogMeIn Rescue/TeamViewer/Join.me
 

  1. Creating and maintaining customers' directory structures, security rights and printer configurations
 

  1. Assessing performance levels in terms of average call handling time, client satisfaction levels for initiation & further improvisation measures
 

  1. Training new batches for process knowledge and technical skills
 

  1. Monitoring the activities of team members and conducting training for the enhancement of their professional competency levels
 

  1. Ensuring Productivity in the process and ensuring the monthly forecast is met
 

  1. Fostering team spirit & driving employee morale and satisfaction
 

  1. Maintaining team dashboards related to their performance
 

  1. To assist with training and to identify training needs within the group, and provide feedback for the same
 

  1. Develop strong inter-personal relationships with the teams to cohesively bond them together with the company and integrate them with its vision and core values
 

  1. Reporting to the Team Manager for regular reviews and updates

Education

The Mississippi College, Reichelburgh, Wyoming
B Tech, Electronics and Communication, Oct. 2014
Eastern Russel Academy, Lake Monroe, California
Senior Secondary, Physics Chemistry Maths, Aug. 2010

Skills

Social Media Marketing
Marketing strategy
microsoft office
vendor management
Content development
CRM
performance management
soft skills
Training

Andrew Smith

Professional Summary


 A Creative, dedicated and insightful storyteller offering 1 year of success in the areas of content writing, editing, and marketing strategy.  Experience creating and writing advertisements, flyer templates, social media, and web content.  Passionate student seeking a progressive role within a reputable, customer-focused digital marketing organization.   

Employment history

Marketing Research Intern Marketing Research Intern, Grimes-Morar. Nitzscheberg, Arkansas
  • Assisted in data mining and market research to analyze customer profiles 
  • Reporting the results to help further the market leads 
  • Seek and provide information to help companies determine their position in the marketplace.
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Marketing Specialist, Reinger Group. Huelhaven, New Mexico
Jan. 2019 – Feb. 2019

  •  Responsible for all the digital marketing activities that included building website, social media, and lead generation to create a digital ecosystem for the company 
  •  Led the client-side communication for selecting and coordinating digital marketing efforts with the agency to improve online customer relationships 
  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and costs

Education

Wuckert Academy, New Wanetta, Massachusetts
Post Graduate Certificate, Strategic Relationship Marketing, Present
Greenfelder College, New Laurence, Ohio
BBA, Management Studies, Jul. 2018

Personal info

Phone: (000) 000-0000
Address: 287 Custer Street, Hopewell, PA 00000

Skills

Creative Thinking
Interpersonal Skills
Content Writing
Web Designing

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