5 Amazing digital marketing specialist Resume Examples (Updated 2023) + Skills & Job Descriptions

You are an SEO ninja with a talent for content marketing, analytics, and keyword research. Digital marketing is your passion, and your bright ideas, ability to prioritize projects, and knack for working on a cross-functional team have resulted in success stories backed up by your analytics. You know you’re ready for the next step in your career plan, but without a strong digital marketing specialist resume, you may be left behind in the job hunt. Writing a resume about your skills with Google Analytics, BrightEdge, MOZ, and AdWords can feel very intimidating. You want it to be written in such a way that it tells a manager in seconds how you have the skills and experience needed to do the job. Whether you’re new to your role or a seasoned pro, a resume example for you to follow will help you create the document you need. We have those examples. Our professionally created templates and expert-approved writing advice will highlight all your digital talents and earn you a spot in the job hunt.

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digital marketing specialist: Resume Samples & Writing Guide

Employment history

Lead Digital Marketing Specialist, McCann Worldgroup Los Angeles, California

February 2018 – Present

Create and manage content for digital marketing campaigns
Monitor and respond to customer reviews and feedback
Manage and maintain company websites and social media accounts

Digital Marketing Specialist, BBDO Atlanta, Georgia

August 2017 – January 2018

Utilize analytics tools to measure and report on website performance
Create and manage content for digital marketing campaigns
Manage and maintain company websites and social media accounts

Junior Digital Marketing Specialist, Crispin Porter + Bogusky Denver, Colorado

January 2017 – July 2017

Collaborate with external vendors and agencies to execute digital marketing campaigns
Manage and optimize paid search, display, and social media campaigns
Develop, implement, and manage digital marketing campaigns

Education

Northwestern University, Evanston, Illinois

Graphic Design, December, 2016

Skills

Leadership

Mentoring

Problem Solving

Analytical

Google Tag Manager

SEO

Adobe Premiere Pro

Campaign Management

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Employment history

Chief Digital Marketing Specialist, Edelman Chicago, Illinois

April 2019 – Present

Collaborate with external vendors and agencies to execute digital marketing campaigns
Work with internal teams to develop digital marketing strategies
Analyze and report on the performance of digital marketing campaigns

Digital Marketing Specialist, BBDO Atlanta, Georgia

September 2018 – March 2019

Develop and implement strategies for email marketing and lead generation
Manage and coordinate the production of creative assets for digital marketing campaigns
Manage and maintain company websites and social media accounts

Jr. Digital Marketing Specialist, Ogilvy New York, New York

September 2017 – August 2018

Collaborate with external vendors and agencies to execute digital marketing campaigns
Monitor and analyze competitor activities in the digital marketing space
Analyze and report on the performance of digital marketing campaigns

Education

New York University, New York, New York

Communication, July, 2017

Skills

Leadership

Communication

Creativity

Strategic Thinking

CSS

SEO

Video Editing

Campaign Management

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Employment history

Entry Level Digital Marketing Specialist, J. Walter Thompson Miami, Florida

August 2021 – May 2022

Manage and maintain company websites and social media accounts
Work with internal teams to develop digital marketing strategies
Analyze and report on the performance of digital marketing campaigns

Education

University of California, Los Angeles, California

Public Relations, June, 2021

University of California, Los Angeles, California

Graphic Design, June, 2017

Skills

Risk Management

Database Management

Troubleshooting

Project Management

Social Media Marketing

Photoshop

Video Editing

Adobe Creative Suite

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Professional Summary

Dynamic and results-driven Digital Marketing Specialist with extensive experience in the Advertising & Marketing & PR field. Proven track record of leveraging innovative strategies to drive growth and engagement for clients.

Employment history

Lead Digital Marketing Specialist, J. Walter Thompson Miami, Florida

September 2010 – Present

Create and manage content for digital marketing campaigns
Monitor and analyze competitor activities in the digital marketing space
Develop and execute strategies for SEO and SEM

Digital Marketing Specialist, McCann Worldgroup Los Angeles, California

September 2009 – August 2010

Create and manage content for digital marketing campaigns
Monitor and analyze competitor activities in the digital marketing space
Manage and optimize paid search, display, and social media campaigns

Jr. Digital Marketing Specialist, Edelman Chicago, Illinois

September 2008 – August 2009

Work with internal teams to develop digital marketing strategies
Create and manage content for digital marketing campaigns
Manage and maintain company websites and social media accounts

Education

University of Illinois at Urbana, Champaign, Illinois

Public Relations, August, 2008

Skills

Business Acumen

Customer Service

Communication

Reporting

PPC

Web Design

SEO

Content Writing

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Employment history

Jr. Digital Marketing Specialist, Publicis Dallas, Texas

May 2022 – March 2023

Develop and execute strategies for SEO and SEM
Manage and coordinate the production of creative assets for digital marketing campaigns
Develop and implement strategies for email marketing and lead generation

Education

University of Wisconsin, Madison, Wisconsin

Social Media Marketing, April, 2022

Skills

Visualization

Documentation

Public Speaking

Risk Management

PPC

Social Media Marketing

JavaScript

Adobe Premiere Pro

Use This digital marketing specialist Resume Template

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digital marketing specialist Job Descriptions; Explained

If you're applying for an digital marketing specialist position, it's important to tailor your resume to the specific job requirements in order to differentiate yourself from other candidates. Including accurate and relevant information that directly aligns with the job description can greatly increase your chances of securing an interview with potential employers.

When crafting your resume, be sure to use action verbs and a clear, concise format to highlight your relevant skills and experience. Remember, the job description is your first opportunity to make an impression on recruiters, so pay close attention to the details and make sure you're presenting yourself in the best possible light.

digital marketing specialist

Responsible to develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Utilized competitive and market research to implement new strategies in planning, expansion into new channels, and growth opportunities.
Created advertising reports to analyze performance and give recommendations for strategic shifts. Including analysis of campaign results and adjustments to optimize performance and maximize ROI of ad spend.
Create presentation for management & share result to team on key learning

digital marketing specialist

Executing Successful Social media Contest/quiz Campaigns to grow organic relation between brands and followers.
Developing B2B and B2C Lead generation plan, Brand awareness campaigns and Social Media strategies to increase website traffic.
Copywriting, Optimization, and Distribution using Buffer, Facebook Power editor.
Researching, Creating and Optimizing the Social Media Calendar with Strategies.

digital marketing specialist

Keyword Research for SEO friendly content( Keyword Planner, Ahrefs, MoZ, SEMRUSH)
Google Adwords- Search Ads.
Lead Generation Campaigns.
On-Page SEO
Off-Page SEO
Google Search Console
Facebook Ads, Twitter Ads, LinkedIn Ads.

digital marketing specialist

Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers of small to mid sized businesses.
Both direct and indirect marketing channels : Email Campaigns, Facebook & Instagram (Organic and Paid), Google Adwords and Whatsapp.
Primarily worked with e-commerce stores.
Client marketing project client i am currently working at: 99MoreDeals

digital marketing specialist/digital freelancer

Create and implementing marketing
implementation of Search engine optimization
Coordinate activities of Search engine marketing (Google Adworks and bing ads)
Coordinate activities of Google Display Network (Google Ads)
Implementation Social media marketing
Implementation activities of Content marketing ( Video, Info graph, pictures and text)
Graphic Designing (Coral draw)

1 2 3 4 5 … 14

digital marketing specialist Job Skills

For an digital marketing specialist position, your job skills are a key factor in demonstrating your value to the company and showing recruiters that you're the ight fit for the role. It's important to be specific when highlighting your skills and ensure that they are directly aligned with the job requirements, as this can greatly improve your chances of being hired. By showcasing your relevant skills and experience, you can make a compelling case for why you're the best candidate for the job.

How to include technical skills in your resume:

Technical skills are a set of specialized abilities and knowledge required to perform a particular job effectively. Some examples of technical skills are data analysis, project management, software proficiency, and programming languages, to name a few.

Add the technical skills that will get hired in your career field with our simple-to-use resume builder. Select your desired resume template, once you reach the skills section of the builder, manually write in the skill or simply click on "Add more skills". This will automatically generate the best skills for your career field, choose your skill level, and hit "Save & Next."

Search Engine Optimization
Adobe Creative Suite
Content Writing
Google Ads
Copywriting
Web Design
Social Media Marketing
HTML
CSS
JavaScript
Email Marketing
Campaign Management
Google Analytics
Photoshop
Video Editing
Adobe InDesign
Adobe Premiere Pro
SEO
PPC
Google Tag Manager

How to include soft skills in your resume:

Soft skills are non-technical skills that relate to how you work and that can be used in any job. Including soft skills such as time management, creative thinking, teamwork, and conflict resolution demonstrate your problem-solving abilities and show that you navigate challenges and changes in the workplace efficiently.

Add competitive soft skills to make your resume stand-out to recruiters! Simply select your preferred resume template in the skills section, enter the skills manually or use the "Add more skills" option. Our resume builder will generate the most relevant soft skills for your career path. Choose your proficiency level for each skill, and then click "Save & Next" to proceed to the next section.

Communication
Interpersonal
Leadership
Time Management
Problem Solving
Decision Making
Critical Thinking
Creativity
Adaptability
Teamwork
Organization
Planning
Public Speaking
Negotiation
Conflict Resolution
Research
Analytical
Attention to Detail
Self-Motivation
Stress Management
Collaboration
Coaching
Mentoring
Listening
Networking
Strategic Thinking
Negotiation
Emotional Intelligence
Adaptability
Flexibility
Reliability
Professionalism
Computer Literacy
Technical
Data Analysis
Project Management
Customer Service
Presentation
Written Communication
Social Media
Troubleshooting
Quality Assurance
Collaboration
Supervisory
Risk Management
Database Management
Training
Innovation
Documentation
Accounting
Financial Management
Visualization
Reporting
Business Acumen
Process Improvement
Documentation
Relationship Management.

How to Improve Your digital marketing specialist Resume

Navigating resume pitfalls can mean the difference between landing an interview or not. Missing job descriptions or unexplained work history gaps can cause recruiters to hesitate. Let's not even talk about the impact of bad grammar, and forgetting your contact info could leave your potential employer hanging. Aim to be comprehensive, concise, and accurate.

Employment history

Lead Digital Marketing Specialist, J. Walter Thompson Miami, Florida

February 2011 – May 2022

Utilize analytics tools to measure and report on website performance
Research and identify new digital marketing opportunities
Create and manage content for digital marketing campaigns

Digital Marketing Specialist, R/GA Seattle, Washington

September 2009 – January 2011

Manage and optimize paid search, display, and social media campaigns
Collaborate with external vendors and agencies to execute digital marketing campaigns
Develop and execute strategies for SEO and SEM

Entry Level Digital Marketing Specialist, McCann Worldgroup Los Angeles, California

March 2008 – August 2009

Manage and coordinate the production of creative assets for digital marketing campaigns
Monitor and respond to customer reviews and feedback
Monitor and analyze competitor activities in the digital marketing space

Education

University of Texas at Austin, Austin, Texas

Business Administration, January, 2008

University of Texas at Austin, Austin, Texas

Economics, January, 2004

Skills

Adaptability

Reliability

Creativity

Organization

CSS

JavaScript

Google Analytics

Google Ads

Provide your Contact Information and Address Year Gaps

Always explain any gaps in your work history to your advantage.

Key Insights

Employers want to know what you've accomplished, so make sure to explain any gaps using a professional summary.
Adding extra details and context to explain why you have a gap in your work history shows employers you are a good fit for the position.

How to Optimize Your digital marketing specialist Resume

Keep an eye out for these resume traps. Neglecting to detail your job roles or explain gaps in your career can lead to unnecessary doubts. Grammar blunders can reflect negatively on you, and without contact information, how can employers reach you? Be meticulous and complete.

Employment history

Jr. Digital Marketing Specialist, Publicis Dallas, Texas

February 2022 – November 2022

Education

University of Southern California, Los Angeles, California

Psychology, December, 2021

Skills

Relationship Management.

Organization

Planning

Technical

Copywriting

CSS

Photoshop

Adobe Creative Suite

Include Job Descriptions and Avoid Bad Grammar

Avoid sending a wrong first impression by proofreading your resume.

Key Insights

Spelling and typos are the most common mistakes recruiters see in resumes and by simply avoiding them you can move ahead on the hiring process.
Before submitting your resume, double check to avoid typos.

digital marketing specialist Cover Letter Example

A cover letter can be a valuable addition to your job application when applying for an digital marketing specialist position. Cover letters provide a concise summary of your qualifications, skills, and experience, also it also gives you an opportunity to explain why you're the best fit for the job. Crafting a cover letter that showcases your relevant experience and enthusiasm for the Accounts Payable role can significantly improve your chances of securing an interview.

Lead Digital Marketing Specialist
Leo Burnett
Detroit, Michigan

Greetings Leo Burnett Recruitment Team

I am writing to express my interest in the Lead Digital Marketing Specialist position at Leo Burnett. As a Digital Marketing Specialist with 6 years of experience in Advertising & Marketing & Pr myself, I believe I have the necessary skills and expertise to excel in this role.

Growing up, I always had a fascination with Digital Marketing. As I pursued my education and gained experience in this field, I realized that this was where I could make the most impact. I have had the opportunity to work on things throughout my career like personal projects and voluntary work, which have developed in me a deep understanding of the challenges and opportunities in this field. I am excited to bring my passion and expertise to the role at and help your organization achieve its goals.

I am elated about the opportunity to join a team that shares my passion for this field, and values collaboration and innovation. I am confident that together we can overcome whatever tests and challenges are put on our way.

Best regards,
Percy Johnson
783-113-6370
[email protected]

Percy Johnson

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