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1
senior art director
- Delivered email strategies that achieved response rates as high as 24%.
- Created online marketing event/registration Web sites that generated record attendances.
- Developed award winning interactive media within budget that significantly increased lead generation.
- Conceived creative digital campaigns that exceeded revenue goals.
- Designed executive presentations that reinforced corporate brand, messaging, and objectives.
- Standardized creative best practices achieving significant savings annually.
2
senior art director
- Prepares visual presentations by designing art and copy layouts.
- Illustrates concepts by designing rough layout of art and copy regarding arrangement, type size and style.
- Meeting with clients and adjusting designs to fit their needs or taste.
- Take work from concept to final execution within deadlines
3
senior art director
- Supervised 2 Junior Designers
- Conducted and arranged photoshoots.
- Provided creative vision and concept design for all campaigns shot in-house
- Elevated the quality of the photo and video content by art directing.
- Managed creative production of retention assets: email, push, sms, paid social.
- Concepted and created organic posts on Instagram.
- Managed creative production of Instagram Stories, “The Great Debate” series.
4
senior art director
- Produced creative design and altered copy in accordance with layout needs; consulted with copy writer to accomplish desired outcome.
- Contributed to creation of Boxed’s brand guidelines, specifically: Logo, Photography, Type Design and Product Compositions.