- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities
- Develop pricing strategies, balancing firm objectives and customer satisfaction
- Participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services
- Coach client representatives in effective communication with the public or with employees
- Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services
- Identified, developed and evaluated marketing strategy, based on knowledge of company objectives, market characteristics, and cost and markup factors.
- Performed market research study and analyzed the findings.
- Planned and conducted market research to determine potential for product success, communicating results to client and management.
- Conducted research and interviews to determine which of a product’s selling features should be promoted.
- Reviewed advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
- Meet and make new clients.
- Maintain co-ordination among various clients and management.
- Developed, led and tracked ROI-maximising marketing campaigns by liaising with stakeholders in order to increase market share, revenue and brand awareness of Coca-Cola products’ in strategic points-of-sale.
- Participated in a field marketing research project to increase immediate consumption with the development of trade-marketing and merchandising strategies.
- Organize launches events.
- Coordinate retail calendar launches.
- Coordinate, create and analyse results of promotional activities.
- Develop commercial partnerships with other brands.
- Launched 14 Quick-to-Market products in US and Canada; increasing the sales revenue by $4M.
- Researched new product possibilities and created marketing campaigns generating $3.6M in annual sales.
- Increased sales revenue by $2.5M in a year, by adding 46 new service programs.
- Created a monthly product catalogue for over 6000+ customers. Increased readership by 15% in one year.
- Executed product launches and promotions with a communication plan including campaigns, advertising, press releases, web presence and collateral material