Marketing Analyst Resume Example

marketing analyst

  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities
  • Develop pricing strategies, balancing firm objectives and customer satisfaction
  • Participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services
  • Coach client representatives in effective communication with the public or with employees
  • Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services

marketing analyst

  • Identified, developed and evaluated marketing strategy, based on knowledge of company objectives, market characteristics, and cost and markup factors.
  • Performed market research study and analyzed the findings.
  • Planned and conducted market research to determine potential for product success, communicating results to client and management.
  • Conducted research and interviews to determine which of a product’s selling features should be promoted.
  • Reviewed advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.

marketing analyst

  • Meet and make new clients.
  • Maintain co-ordination among various clients and management.
  • Developed, led and tracked ROI-maximising marketing campaigns by liaising with stakeholders in order to increase market share, revenue and brand awareness of Coca-Cola products’ in strategic points-of-sale. 
  • Participated in a field marketing research project to increase immediate consumption with the development of trade-marketing and merchandising strategies. 

marketing analyst

  • Organize launches events.
  • Coordinate retail calendar launches.
  • Coordinate, create and analyse results of promotional activities.
  • Develop commercial partnerships with other brands. 

marketing analyst

  • Launched 14 Quick-to-Market products in US and Canada; increasing the sales revenue by $4M. 
  • Researched new product possibilities and created marketing campaigns generating $3.6M in annual sales. 
  • Increased sales revenue by $2.5M in a year, by adding 46 new service programs. 
  • Created a monthly product catalogue for over 6000+ customers. Increased readership by 15% in one year. 
  • Executed product launches and promotions with a communication plan including campaigns, advertising, press releases, web presence and collateral material 

senior marketing analyst

  • Development and execution of the company’s marketing strategy;
  • Sales and relationship campaign planning (media, communication, CRM, e-mail marketing);
  • Planning and execution in corporate events of own B2B relationship and market events;
  • Social media management (Facebook, Instagram, Linkedin);
  • Content and development creation of materials based on the experience of the user.

marketing analyst

  • Heading the sales team 
  • Analyzing Google Adwords and Analytics  
  • Responsible for maintaining the database of clients 
  • Content management 
  • Organizing events and training sessions- Online Webinars & Training in Mumbai 
  • Social media marketing 
  • Planning product offers 

marketing analyst

  • Collect and analyze data on customer preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Working cross-functionally with various departments when required.
  • Generating leads via calls and emails.
  • maintaining the company website and increase the rating by 70%.

marketing analyst

  • Initiate market research studies or analyze their findings
  • Measure effectiveness of marketing programs and strategies
  • Establish or maintain cooperative relationships with customers 
  • Co-ordinating with website development team

marketing analyst

  • Lead all digital marketing measurement and optimization activities resulting in conversion rate increase of 25% (2016 vs 2017) 
  • Established digital marketing success KPI’s/metrics and communicated strategy with both US / Global executive team. 
  • Designed and executed A/B and multivariate testing programs to optimize digital assets, content, and demand generation campaigns. 
  • Increased prospect engagement by creating email strategies focused on drip campaigns, enhanced personalization, and tracking methodology.