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1

assistant media planner

  •   CAREER PROFILE
  • Innovative media inspired individual, keeping in mind to be a top perform of a growing organization which allows for artistic flow of thought, proficiency building and exposure to new challenges. Almost five years of professional experience in the field of Media Research, Media Planning, Media Buying Strategy, Market Strategy, Brand Building and Awareness Client relationship along with research and insights for various clients operating in different industries and categories. Established, Implement and Delivered results on media vehicles for various clients like Q Mobile, Diamond Foam, KFC, Nippon Paints, Urban Sole, Bank Islami, and The bank of Punjab, 
  •  Assistant Media Planning & Strategy:                                            (Tenure: July,  2014 till continue)  Supervise core strategy and media planning structure for existing client’s i-e Q Mobile, Diamond Foam, KFC, Nippon Paints, Urban Sole, Bank Islami, and The bank of Punjab,   However, a brief responsibility includes:  Ø  Managed key accounts like Q Mobile, Diamond Foam, KFC, Nippon Paints, Urban Sole, Bank Islami and The Bank of Punjab. Ø  Planned executed and monitored media plan to ensure KPI deliver. Ø  Gathered and analyzed research data to identify trends, competitive activity and to measure media campaigns to ensure planning optimizations. Ø  Developed reporting dashboards and trackers to measure and track impact. Ø  Planning and execution of content integrations, PR events and CSR initiatives. Ø  Relationship management with media vendors and creative agencies. Ø  Responsible for Pre and Post evaluate of data Ø  Prepare and calculate CPRP cost and workings. 
  •  Client Services and Reporting Manager:                     (Tenure: March 2012 till July  2014)  Ø  As a senior client service executive at media monitors, I was handling its major clients for telecom sector & leading TV channels, that their all quires regarding monitoring service. However, A brief of major responsibilities include: Ø  Made analysis on different dimension as per client need i-e SOS, SOV, Mid Break, Spot placements and etc. Ø  Deviation reports of the airing schedules as per media plan shared by client on day by day and highlighting their competition activities on the same time slots. Post buy, Trend and other analysis on Monthly, Quarterly & Yearly basis to keep a track on our client competitor’s activities.
  •  Assistant Client Services & Monitoring Supervisor:      (Tenure: December 2009 till April 2011) I had served as an Assistant Client Services & Monitoring Supervisor in Media research and consumer panel division of Gallup Pakistan. My experience in the Gallup has enabled me to develop a comprehensive understanding of the Ratings, Trends, channels & advertiser’s behavior. However, a brief of major responsibilities include: Ø  Assisting client services department for Media Research Services (TV Ratings & Ad Monitoring) in terms of ensuring timely data delivery efficient responds to the client’s queries regarding TV Rating. Ø  Taking care of customers need in terms of services, having good record of effectively meeting and responds to clients inquires on service functions Ø  I also do Ratings Data analysis on multiple dimensions i.e. multiple viewers’ profiles on different demographics as per client need. Ø  Channels and their software’s evaluation as per their performance on media research terminology as per clients desired target audience to offer appropriate price. Ø  Spending, CAT Placement, Top Brands, Trends, anticipating their strategy, effective months Analysis, SOV, SOS and etc by using monitoring tool. Ø  Directly involve in planning and achieving sales & marketing targets with the team on weekly, Monthly Quarterly and Yearly basis. 
2

assistant media planner

  • Served as a spokesperson and initial point of contact for clients and vendors regarding all aspects of offline marketing, resulting in increased brand visibility.
  • Negotiated ad space sales in various offline marketing publications for clients, resulting in increased product sales and brand awareness.
  • Planned & executed offline marketing strategies, market research, enhancing brand awareness for the target audience.
  • Created market research presentations and graphics to relay overall marketing strategies to upper management. 
3

assistant media planner

  • Manage day-to-day plan changes/maintenance of media plans on multiple Pharma brands 
  • Work directly with the Media Planning Supervisor and Directors in creating, updating, and presenting media plans 
  • Presenting plans both internally and externally 
  • Develop strategically solid media recommendations with supporting rationale 
  • Assist in the analysis of research to develop the objectives, strategies, and tactics 
  • Leading weekly client  and agency status meetings
  • Responsible for developing a working knowledge of media relevant to the client’s business including TV, print, digital, OOH, search, and radio and provide recommendation 
4

assistant media planner

  • Media Basics School Graduate 
  • Research and compile monthly competitive data 
  • Evaluate and propose targeting, geography, scheduling, support level, and budget 
  • Work with various agency partners (internal & external) to develop multi-channel marketing plans to meet client objectives 
5

assistant media planner

  • Responsible for billing process 
  • Daily ad-hoc requests from clients