- Analysis and markup sales funnels (GTM + Datalayer);
- Custom reports and dashboards (Google Analytics, Google Data studio);
- Interaction with an advertising agency.
- Responsible for delivering data-driven decision making (visit behavior analysis, campaign analysis & conversion analysis) to increase online sales
senior web analyst
- Creating a wireframe design based on the inputs provided by the US office. [Tool used is EzWireframe very similar to Balsamiq].
- Replicate the wireframe design into a Photoshop mockup. [Tool used is Adobe Photoshop CC].
- Convert mockup designs to HTML5/CSS3 responsive website by the use of Bootstrap framework and embed a consumer quoting IFrame tool into the Website.
- Google Analytics and Google Webmaster Tools
- Creating/setting marketing funnels including full analytics (landing/email/SMS/telemarketing);
- Implement analytics (goals, events, form submissions, etc.);
- GTM (setting services, tags, pixels, events, etc.);
- Setting custom reports and dashboards (Google Analytics, Google Data studio);
- Writing instructions/reports of implementation of analytics;
- Interaction with freelancers (search, setting goals and objectives);
- Setting tasks for the project team (developers, traffic managers, etc.).
- Writing well designed, testable, efficient code by using best software development practices.
- Email Templates.
- Analyse the requirements and derive test scenarios
- Write manual test cases