b938095b-7f12-4f5d-953c-1f36619d681a

Andrew Smith


Phone:

(000) 000-0000

Email:

andrew_smith@example.com

Address:

287 Custer Street, Hopewell, PA 00000

Professional Summary

Conversant with FMCG, telecom, real estate industry with experience handling researches related to advertising, packaging, product formulation and B2B. Worked with consumer markets including mothers, kids, adults, parents, teenagers and adolescents. Well experienced in moderating Focus Groups and In Depth Interviews. Familiar with most of the research techniques. Highly adept with creating rappo with respondents and facilitating engaging discussions. Demonstrated competence in identifying useful consumer finding and information leading to recommendation for the brand communication & strategy. 

Employment history

Aug. 2019 – Present
Lake Victorstad, Florida
Research Consultant, Runolfsdottir and Sons

Worked with 4Sight Global, one of the leading research firms in UAE on a few projects
  • Interviewed senior level managers and company heads to understand brand perception and imagery of TECOM Group. 25 audio interviews were conducted and submitted for further analysis. 
  •  Wrote a field order, screener, briefing docket and a discussion guide for American Garden salad dressing. The following was presented to the client as a part of the project proposal.

Feb. 2013 – Mar. 2014
North Kevinstad, Utah
Brand Planning Director, Maggio LLC

Consulted with senior level client’s working closely with them in areas of research planning and strategy. Conducted research across market understanding studies, to brand strategy, to concept testing.
 
Lifebuoy 
  • Provided deeper understanding regarding the broad macro-economic and socio cultural nuances across markets
  • Uncovered marketing insights identifying need for hand hygiene based on extensive desk dive backed by commissioned market research.
  • Launched an year long calendar of activities to promote healthy hand wash habits in SA, SEA, Africa & KSA 
  • Achieved improved brand expertise scores and market share
  • Applied research methodologies- FGDs & DIs 
Fair & Lovely Re-Launch Mass-market fairness product in SA, SEA, Africa and KSA 
  • Provided deep understanding and insights regarding a woman’s role in the society across launch markets. 
  • Conducted FGDs to validate the findings.
  • Achieved increase in overall Brand Equity scores and fairness association scores through the new communication platform.
  • The winning concept ‘Step up’ became a part of the new global brand campaign. 
  • Applied Preview & Bases (TNS Methodologies) to validate initial hypothesis.
  • Campaign won a Silver Effie India 2015 
  • Campaign was executed across Africa, KSA & Indonesia. 

Jun. 2011 – Apr. 2012
West Jacquilineburgh, Delaware
Brand Planning, Hackett Group

Explored a new brand communication strategy and packaging strategy route. Worked on new product launches, existing brand and line extensions. Organised qualitative research, attended research briefings and discussions surrounding research objectives.

Medimix Ayurvedic Soap

  • Pan India Re-launch of Medimix- Ayurveda anti-bacterial soap. Make it more relevant and improve market share for Medimix.
  • Conducted a Needscope Study (TNS Methodology) to redefine brand DNA and target segment. 
  • Achieved 3.2% market share Pan-India from 1.7% within 2 yrs after launch.
Cuticura Deodorant
  • Repackaging and relaunching Cuticura Deodorant (a southern India focused brand) as Flip (All India)
  • This involved conceptualizing, creating, and testing the brand strategy
  • Fragrance test with respondents in select markets through Sniff Test
  • DIs with around 150 respondents to understand the usage and attitude towards deodorant category
  • Research Methodologies used- U&A Study, DIs, Preview and Needscope
  • Winning concept “FLIP’ successfully launched in Karnataka and Chennai
 Godrej Expert Hair Colour 
  • Developed the winning communication platform of “40s is the new 20s” for re-launch of Godrej Expert Hair Colour (one the biggest player in the hair colour category in India)
  • Launched the new product ‘Godrej Hair Colour Crème as an extension of this new campaign idea
  • Achieved net sales growth of 16% aided by the new campaign launch 

Jan. 2007 – Feb. 2009
Haroldport, Alabama
Account Director, Treutel, Champlin and Wisoky

Developed business roadmap including need to relook at a new brand architecture, brand imagery, scaling up brand presence and visibility. Attended qualitative and quantitative researches for brand, communication and packaging relaunch.

Vaseline, Axe and Rexona 
  • Vaseline (SEA Region)- Re-launched Vaseline Total Moisture- Achieved improved share of engagement scores 
  • Axe Deodorant (SEA Region)- Launch of ‘Axe Unlimited’ Academy – Awarded Effie Silver & Gold for the best mobile & viral campaign of 2005.
  • Rexona Roll on Deodorant (SEA Region) Launch roll-on deo format for the first time in India. Making a 3yr road map for the brand launch including suggestions on how the brand can tackle every roadblock and improve overall brand efficacy. 
  • Research Methodologies used- U&A Study, Preview, Needscope, Bases and FGDs
IDEA Telecommunications Ltd.
Launched the new telecom brand across 6 circles in India 

Jul. 2003 – Aug. 2003
Homerbury, Indiana
Account Executive, Emmerich, Hauck and Hoeger

Calcium Sandoz
  • Maintaining day to day operational and financial efficiency
  • Partnering creative on daily jobs
  • Writing briefs to initiate jobs

Education

Jun. 2002
MBA: Communication Management

  • East Schuppe – Lake Hiltonmouth, North Carolina

Aug. 2000
Bachelor of Arts: Psychology

  • Western Shields College – Gretchenbury, Alabama

Skills

Focus group moderating
Experienced

In-Depth Interviews
Expert

Brand Positioning
Expert

Insight Mining
Expert

New Product Ideation
Experienced

Advertising Strategy
Expert

Ethnographies
Beginner

research consultant

  • Gathered, analysed, and presented data for a report entitled: “Opportunities for Philippine Exports to Canada”
  • Designed visual presentations for a report entitled: “Opportunities for Philippine Exports to Canada”
  • Researched and collected data for potential members and sponsors

research consultant

  • Interviewed senior level managers and company heads to understand brand perception and imagery of TECOM Group. 25 audio interviews were conducted and submitted for further analysis. 
  •  Wrote a field order, screener, briefing docket and a discussion guide for American Garden salad dressing. The following was presented to the client as a part of the project proposal.
  • Assisting on graduate level Research Projects
  • Data collection, analysis and report writing

senior research consultant

  • To any kind of startup, you have to choose the best one. I tried to find out the best solution.
  • I have done tested many types of scenarios to get the best results. 
  • Led independent research on African peace operations and military doctrine that improved understanding on how to better conduct United Nations and African Union peacekeeping/peace operations in Africa
  • Contributed to the publishing of the most comprehensive African Union peace missions report titled “African Politics, African Peace” that highlighted the state of African conflict and how to ensure effective peacekeeping

research consultant (35 days)

  •  Arrange two field trips in Phnom Penh and provinces 
  • Prepare two research plans 
  • Write two mission reports 
  • Perform excellent communication tasks with high-ranking government officials of the Ministry of Education, Youth and Sport and Provincial and District Office of Education, Youth and Sport in Battambang, Pusat and Kampong Chhnang provinces 
  • Translations from English to Khmer 
  • Provide support to assess and manage risks during the field trips  

senior research consultant

  • Completed exhaustive research into upcomingconstruction projects using databases, physicalrecords and digital resources.
  • Validated incoming data to check accuracy andintegrity of information while independently locatingand correcting concerns.
  • Distilled large amounts of information and producedreports, spreadsheets and documents outlining keydetails.
  • Tested strategies on historical and live data, with top strategies being offered investment allocations 

research consultant

  • Researching suitable individuals for a variety of Trade Shows and Expos 
  • Capturing Relevant information using Excel 
  • Telephonic discussion with potential show visitors informing them about the shows 
  • Generating leads 
  • Sending out invitations 
  • Adhoc tasks relevant to shows 

research consultant

  • Conducted targeted literature reviews on the role of youth in the informal sector in Togo and how to properly engage the youth in their economic endeavor
  • Translated and transcribed over 50 interviews from French into English
  • Produced a written qualitative narrative report of key themes of the research
  • Developed and analyzed algorithmic trading strategies

research consultant

  • Research based analysis of senior roles
  • Worked on exclusive assignments into Energy, O&G, Aviation, Heavy Engines, Technology and Water domain
  • Headhunted for senior and leadership mandates. 
  •  Work From Home

research consultant

  • Actively involved in building candidate pipelines for different job profiles. 
  • Sourcing the internet, job boards and networking sites.
  • Contact, engage and nurture candidate relationships using emails. 
  • Main point of interaction is the client based recruiter.
  • Produce weekly status reports both for internal and client usage

research consultant

  • Qualitative market research, based on a psychological model of inner motivations: leading focus groups, analyzing data, presenting the results and make recommendations.
  • National and international clients (e.g. Heineken, JTI, Kraft foods)
  • Train junior researchers
  • Initiate procedures to close down or fine establishments violating environmental or health regulations.

research consultant

  • Trained and managed a team of 7 individuals in Bangalore, India for conducting field research
  • Devised and conducted field research to identified the pertaining problems in the neighborhood.
  • Conducted interviews with potential employees to identify strengths, weakness and potential problems.
  • Collaborated well with Team Manager, Community Managers, and Human Resources to carry out smooth and efficient research operations.
  • Developed and formed questionnaires daily to support the ongoing project. 

research consultant

  • Write speeches, press releases, or other promotional materials to increase awareness of the causes, missions, or goals of organizations seeking funds.
  • Organizing events, workshops, seminars, and campaigns, training to the community.
  • Developed of Model action plans to achieve household and intra-household food security.
  • Maintained of database on tribal development project, ICDS and Govt. food assistance schemes.
  • Monitored community mobilization toward attending food security.
  • Engaged in Capacity building through training of Govt. and Non- govt. stakeholders of food assistance programs.
  • Organized district and State Level Workshops and Seminars on Food Security