Andrew Smith

▪ Established a robust relationship with customers and opened up the channels of communication with well-crafted messages. Strategized the marketing and communication activities to achieve brand awareness while carrying out promotions to ensure the organization’s visibility & enhance brand image and sales volume

▪ Have set up the entire team of MarTech and AdTech 

▪ Have collaborated with recruitment and HR team to enhance the employer branding through campus connect, alumuni relationship, academia

▪ Have created series of collateral for candidate communication, social media properties, pre-placement webcast, offer Accept, webcast, learning symposiums, job posting templates

▪ Have collaborted with technical team to concept, to design, sample production, testing of new products/ services across geographies. Have worked with leadership team on forecast, cost, production, promotion, support, and finally product end of life as well

▪ Developed & tracked year-on-year bugget for all the marketing initiatives

▪ Created a strategy for incluencer marketing with industry body, analyst relations. Initiated Analyst Relationship program for the organization and developed a resilient relationship with analyst and industry bodies 

 

▪ Strategized and created  ‘go to market’ sales content including training material, case studies, capability deck to ensure higher sales return

▪ Produced and managed audio, video content case study, whitepaper, sales-sheet, corporate movie etc.

▪ Conceptualized ‘Thought leadership’ programs for the brand and launched it successfully across the geographies

▪ Responsible for planning and execution of  international trade shows, webinars, events  with the host country or parent country

▪ Played key pivoted role to engage the employees at client’s location through newsletter, campaigns

▪ Successfully alleviated the digital media space for EASi; designed and rolled out diverse social media pages for EASi

▪ Drove the CSR activities for EASi along with Allegis

 

▪ Drove the employee branding initiatives by leveraging organization culture, incepting program like University Relationship, Innovation contest for Budding Engineers (Ingenium) 

▪ Played a crucial part in introducing new initiatives at QuEST in the field of social media marketing, digital marketing and content marketing

▪ Collaborated with global business leaders to accomplish mergers and acquisition branding and communication

▪ Strategized and organized events like Ingenium, Customer Events, & Offshore Design Center Launch

▪ Handled accounts of consumer and technology titans like Titan Industries, TCS, Channel V

▪ Evaluated market opportunities and PR strategies to capitalize on those opportunities

▪ Integral part of the sales team to ideate,design, product launch, marketing campaign and to stimulate PR coverage

▪ Developed the press releases / notes for various activities.

▪ Conceptualized & formulated stories media.

▪ Interfaced with the client for day to day PR and media activities.

▪ Coordinated events from scratch such as press conferences, press briefings, seminars, etc. for the client.

Actively involved in working with brands like Apple, Manipal Health System, Ohio University, Crossword, etc.