- 品佳(今世平) 亞洲最大電子零組件代理商工作經驗
- 負責前期推廣 (後期交由業務團隊跟進)
pm/po/ scrum master/magento solution specialist
- I was in charge of the implementation of ecommerce platforms like Magento, Hybris and Salesforce for different sectors.
- Lead development and support teams in different locations such as USA, Mexico, Colombia and Ukraine using agile and traditional methodologies.
- Report status and progress of projects with clients using agile methods.
- In charge of planning, estimating projects and billing resources.
- Estimation and analysis of requirements with stakeholders using agile methods.
- Creation, prioritization and sizing of user stories with stakeholders and development team.
- Tracking, creating and updating the backlog and sprint backlog.
- Managing end-to-end project delivery
- Composing product requirements and user stories (Basecamp)
- Test design and execution of test cases and checklists for new and existing features
- Manual testing of web and mobile products
- Providing improvements as to functionality and UI/UX
- Organize, plan, direct and execute marketing activities (media buying) for mobile app campaign (user acquisition) through various digital marketing channels: social media (Facebook, Instagram, Twitter), Google Ads, 3rd party ad network (Mobvista, Cheetahmobile, etc.) and influencers. Manage a budget of around 300k USD and successfully acquires more than 1 million app users.
- Create, analyze and optimize app promotion conversion funnel by combining data from different analytic tools: Amplitude, Appsflyer, Google Analytics, App Store, Social Media tracker with Microsoft Excel/ Google Sheet.
- Plan budget and marketing activities for the client’s sponsorship deal
- Design, Plan and manage apps product features that can enhance apps user acquisition and monetization. Work with the art team for user interface (UI) feature design and app developer to build the feature. One innovative feature that we developed successfully tripled the conversion of new app users into app subscribers from 5% to 18%.
- Create and improve App Store presence by changing App Store elements, such as app store keywords and screenshot
- Created and managed a diversified portfolio
- Built AI software which tracks and predicts future patterns
- Combined data and psychology inputs to determine underlying tercentenary of an asset such as a stock.
- Oversee the flow of capital.
- Prepare operational or risk reports for analysis.
- Develop or analyze information to assess the current or future financial status of certain companies.