marketing executive Archives

Designing and developing website with the help of design team and maintaining the website on wordpress platform
Tracking trends on Google Analytics and incorporating them in promotional strategies
A part of the design team for coming up with consistent branding of all cleanroom brands
A part of communications strategy and execution team
A part of SEO, SEM and SMO team further keeping a track of leads generated through all these medium

Conducted research and analyze all aspects of Electronic industry including competition, market trends, new technology/products, etc.
Created reports and document results and analysis
Supervised and support research projects
Closely communicate with sales team to develop sales strategies
Interpreted syndicated data and met requests from business clients
Provided detailed information to management, sales team, and corporate management regarding trends based on research
Managed and reported marketing budgets

Worked as Marketing Executive in AV Skill Development Center.
Achieved good result while put videos on Social Platform.
With Coordination of team members , took 50+ students admission.
Planned , Execute different strategies and done Personality Development Workshop in different colleges.
Transfer digital media, such as , video, software, to customers via the Internet.

Revenue Management for Vodafone Alerts / Airtel USSD based SMS Services.
MIS analysis and sharing the required data with the operator on regular basis.
Promotional planning for the USSD & SMS services based on monthly analysis on the KPIs.
Coordinated with cross functional teams (technical & content teams) for the application & content development.
Created multilingual USSD application for the informational services and integrated with Vodafone India.

Responsible for selling Tyre’s , Fleet insurance , Diesel Cards , Fastags to Transporter
Selling Tyre’s and Fleet Insurance to transporter on EMI basis.
Responsible for selling service provider application BLACKBUCK BOSS to transporter and onboard them.
Achieving Sales targets monthly.
Maintaining good relation with New and existing transporters.

Managing the internal and external creative team.
Review the final creatives and suggest improvements as needed.
Social Media Marketing – Content and impression management.
Curate and create designs as well as content for increasing the company’s outreach.

Segment marketing (business to business)
Marketing support activities, preparation and dissemination of promotions information to clients.
Handle end to end fulfilment and marketing
Conducting email and direct marketing
Data compiling, analysis and reporting
Market research and communication
Direct communication and building relationship with clients

Liaises and coordinates claims submission for existing customers.
To provide market feedback from agents or public to company in order to ensure bossiness is secured.
Ensure delivery of agents’ documents and free gifts.
Responsible for new business initiatives, sales secured, sales growth and profitability.

Assist Agent with company’s guidelines, underwriting terms and conditions in accordance with industry’s trend.
Builds and strengthens clients’ relationship through regular visitation.
Responsible the collection of premiums from agent to avoid CBC breaches.
Follow up closely on renewal business.

Monitor the performance of Agents to ensure they achieve their goals.
Train and motivate Agents through Agency visits, individual conferences, training, seminars, etc.
Expand the field management force by developing new agencies within the territories assigned.
Give instructional and motivational presentations during agency visits, in agency training sessions and agent training classes.
Prepare periodic performance reports when required.
Conduct on-site visits and surveys to identify property and casualty risks for underwriting purposes.
Follow-up with underwriters for the process of policies issuance and endorsements as requested by the clients.

Working closely with the sales team on proposals and pitches forbusiness.
Attending meetings with business development managers and acting as a technical expert.
Putting together business cases for the sales teams to support theirproposals.
Working closely with customers to understand and capture requirements.
Replying to customers following requests for information and proposal requests.
Ensure smooth transition to technical teams of the business and functional requirements agreed with customer and enable initial hand holding and relationship building with customer.

Maximize profits through developing sales strategies that match customer requirements and promoting products & service.
Arrange buying parties and solicit sponsorship of such parties to sell products.
Analysing pricing positions.
Supporting the marketing manager and other colleagues.

Getting orders for marble and Granite from builders.
Increasing dealer network in and around Vishakhapatnam.
Coordinating with workers to complete the fixing marbles in time.
Maintaining relationship with builders and retailers.
Collecting of dues in time.
Carrying out market research and customer surveys to assess demand.
Monitoring competitor activity.

Coordination with Sales team,Mantra factories and Beauty advisors at Mantra outlets.
Analysing latest marketing trends and competitor’s activities and making promotional offers for improving sales, to communicate these offers with the sales team and at the factories.
Researching and sourcing vendors, obtaining quotes with pricing, capabilities, delivering times, and quality of work, negotiating contracts, managing relationships, assigning jobs, evaluating performance, and ensuring payments are made.
Making store visits to figure out the branding requirements, researching and sourcing branding firms, sharing list of the stores for branding, getting recce reports from the vendors, obtaining quotation with the delivering time, giving feedback on the job and ensuring payments are made.
Coordination with the event organizers, negotiating commercials and deliverable’s based on barter, preparing checklist, assigning duties to the team to raise the brand profile and reinforce its position on the market.
Tie ups with the corporates for building brand awareness.

Created marketing assets, such as pitch decks, brochures, articles, eDMs and PPC creatives
Improved website information architecture and content quality to drive traffic and capture leads
Designed print collateral and booth layout for conferences and speaking engagements
Proofread all major communications, including press statements and prospective client proposals

I was designated in Alfa Traders as Marketing Executive which owns distributorship of Nilon’s Enterprise Pvt. Ltd. my job was to take orders and collect payment from different stores spread all over the old city of Surat.
Developed paid client ads for use on diverse social media platforms.
Maintained continuous check on Facebook & Instagram metrics, optimizing and enhancing campaigns based on current trend data.
Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.

Responsibilities included portfolio analysis & tracking
Disbursal Control & Monitoring
Relationship Management with Funding Agencies
Establishing Back Office Control Systems
Awarded with Exemplary management and performance award in 1998 and 1999

Developed and executed multiple print and digital marketing efforts to enhance brand visibility in the Abroad Education industry.
Implemented weekly promotional and editorial strategies on social media to improve students engagement across all channels.
Increased brand awareness through creation and management of social media channels, boosting social media engagement.
Used Canva to design promotional materials, including search engine marketing advertisements and mobile advertisements.
Worked on EMM a netcore platform & mailchimp for email marketing.
Worked on SMS marketing platforms to generate leads through google form links.
Created and presented pitch materials, including proposals and presentations.

Responsible for ideating and implementing social media campaigns.
Building and activating mutually beneficial marketing alliances with brands like FabHotels, Gaana, Rebel Foods, Oyo, etc.
Online Reputation Management.
Content Writing for website pages and blogs.

Increasing the client’s revenue by providing right media of Advertising.
Providing annual budgeting & Planning for new innovative media of Advertising.
Providing right media of advertising as per business like newspaper advertisement, television, flex, hoardings, cutouts, back-lit and front-lit boards, Kiosks etc..
Co-ordination with top newspapers like Maharashtra Times, Times of India, Pudhari, Sakal, Lokmat, Loksatta, Divya Marathi etc.. for budgeting and availability.

Launched a brand new and mobile optimised website within three months of starting my position.
Developed web content to neutralise competitors’ offerings and differentiate our approach.
Identified key competitors and tracked their digital marketing, service structure, recruitment, pricing, and areas of investment.
Wrote and curated much-needed data sheets, case studies and thought leadership content.
Launched digital campaigns including organic and sponsored social campaigns, Google PPC, and EDMs.

Growing and expanding the business by preparing and delivering sales presentations to new and existing clients.
Drove the entire sales cycle from initial client engagement to closed sales.
Built and maintained relationships with key decision makers and match clients with media proposals according to their needs.
Monitored the effectiveness of campaigns, share best practices, and help drive clients’ business growth by adding value.
Briefed the creative team on the details of the advertisements they will produce.

Forming strategies to achieve the targets.
Collecting market information, giving inputs for pricing.
Relationship management with existing customers for loan sanctions and disbursements.
Taken care of documentation work for registration.
Letter correspondence to customer’s letter for queries raised by them.
Generating leads through web portals, Papered, bus back panels and paper inserts, bulk mails, mailing, campaign and corporate activities.
Creating new ideas for generating leads.

Promoting the services and technology of the hospital.
Fixing appointment with the Doctors and convincing them to send patients.
Obtaining feedback from the patients
Conducting campaign activities to increase awareness of the hospital
Conducting CME for Doctors to enhance their knowledge regarding new technology.
Fixing Press meet with the Chairman with regards to public relation.

Arrange public forum for clients to increase product or service to create awareness.
Plan and develop events, programs, agendas & budgets according to customer requirements.
Develop and coordinate Customer Loyalty Program by having programs and event to create and maintain customer’s loyalty.
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand and to meet customer’s satisfaction.

Presented the business offerings to 200+ customers in Delhi- NCR region
Developed the packages for the customers on the basis of area, hygiene requirements, capacity etc.
Identified the mature and target markets for the business
Worked on contract and negotiations for long term cab rentals
Managed the regular and ad-hoc cab requirements

Organize social media movie contests.
Working closely with sales executives and production offices, development and create high impact marketing materials, including pitch decks, sales promos, rating analysis.
Deliver marketing materials through the WBTV Marketing Creative Team and a roster of 3rd party agencies.
Coordination of materials and activities specifically created for festivals, which includes trailers, e-marketing, events, advertising and printed materials such as catalogs and sales presentations.

Achieving Software sales target.
Visiting potential clients with business targets
Reviewed product development operations
Coordinated art and graphics creation for effective digital ads

Follow up with Marketing teams for quotations to code and process purchase orders daily.
Follow up with Marketing teams and vendors for any outstanding invoices or invoices with discrepancies.
Process cost allocation of courier consignment notes and invoices.
Prepare and coordinate the packing of premiums for promotional partners and media during the movie release.

Identified target audiences and devised campaigns to match target demographics and optimize results.
Analyzed consumer usage patterns to identify trends and target key demographics.
Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
Developed and executed marketing campaigns to target groups, areas and wider community.
Helped incorporate product changes to drive customer engagement and firm profits.