marketing analyst

  • Identified, developed and evaluated marketing strategy, based on knowledge of company objectives, market characteristics, and cost and markup factors.
  • Performed market research study and analyzed the findings.
  • Planned and conducted market research to determine potential for product success, communicating results to client and management.
  • Conducted research and interviews to determine which of a product’s selling features should be promoted.
  • Reviewed advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.

marketing analyst

  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities
  • Develop pricing strategies, balancing firm objectives and customer satisfaction
  • Participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services
  • Coach client representatives in effective communication with the public or with employees
  • Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services