• Oversaw the reporting efforts on both SEM and Display marketing initiatives, with ROAS as main KPI.
• Develop A/B testing strategy for ad-copy, frequency caps and subject lines.
• Contributed to the Email calendar creation based on merchandising needs and industry trends.
• Monitored 3rd party publisher placement, ensuring brand standards were met while driving a positive return.
• Combine SEO metrics to develop complimentary SEM strategy, the most cost effective way possible.

• Managing the companies email campaigns and communicating company brands through email marketing. 
• Analysis of current email marketing campaigns and making recommendations for improvement. 
• Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns. 
• Tracking and reporting on email campaigns in order to guide improvements. 
• Reporting to the marketing director on sales revenues generated through email marketing campaigns.