• Lead the prioritization investment discussion to ensure investments are in line with the expected payback for the product and ensure there is financial P&L transparency and accountability.
• Provide day-to-day tactical objectives and quick, just-in-time decisions to answer execution related questions.
• Work alongside Operations and Technology stakeholders on execution and optimization.
• Drive acceptance testing and guide QA with logical, meaningful, and testable acceptance criteria.
• Collaborate with Marketing on product positioning, announcements, customer adoption initiatives, launch activities and broader customer engagement.
• Continuously evaluate progress and communicate successes and learnings. Communicate progress, recommendations and obstacles to key stakeholders.
• Sourced an external digital transformation vendor to provide training as the organization moved from a project management based methodology to a product management based methodology.

• Lead a team of product managers that serve as the voice of the customer and function as the conduit between business goals and technology execution for our product portfolio.
• Ensure our products effectively address user needs while also maintaining technical integrity and quality.
• Determine product strategy, release-level feature choices, economic rationale for every major effort and whole-product thinking.
• Maintain a holistic view of our digital products in the context of the broader business model while working with cross-functional stakeholders to create and prioritize the product roadmap backlog. 
• Use user journey mapping, research and analytics to ensure the products are meeting defined objectives.
• Maintain an understanding of consumer, market, and competitive trends and activities so that future technologies can be leveraged.
• Ensure that all development for the products within the portfolio are connected to clearly defined business outcomes.

• Led vision, roadmap and oversaw redesign and launch for thedailybeast.com desktop, mobile, iOS application, and newsletter properties leading to significant increases in engagement, revenue and audience growth
• Completed 6-month role of leading front end, back end, DevOps, QA and offshore engineering teams
• Established strategy to increase programmatic revenue from $1 million to $6 million/year and viewability from 63% to 82% by collaborating with ad operations to optimize DFP and modify ad display implementation logic 
• Developed, launched and project managed Argos, an analytics platform utilized by brands to measure content marketing performance relative to similar content based on campaign goals