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Andrew Smith
Professional Summary
Driven, results-oriented professional with expertise providing strategic leadership in all facets of art direction, business development, and project management. Proven success combining analytical information with creative intuition to develop and execute strategically sound initiatives. Skilled in collaborating with all members of an organization to achieve business and financial objectives with solid experience developing and executing business growth strategies. Instrumental in streamlining and improving processes, enhancing productivity, and implementing creative solutions. Superior communication, analytical, and problem-solving skills.
Website
Employment history
Director Of Marketing, Strategy & Innovation, Donnelly, Luettgen and Fisher. Lake Will, Virginia
Mar. 2017 – Oct. 2017
- Directed, planned, and implemented policies, objectives, or activities to ensure continuing operations, that maximized returns on investments, and increased productivity
- Increased total revenue 18%
- Developed graphics and layouts for product illustrations, company logos, and Internet websites
CEO & Founder, Collins and Sons. Edwardshire, South Carolina
May. 2014 – Dec. 2016
- Formulated basic layout design or presentation approach and specified material details, such as style and size of type, photographs, graphics, animation, video, and sound.
- Developed strategic plans to provide clients with innovative business growth initiatives
- Utilized expertise in digital strategy design and production to create custom digital designs based on identified client needs and objectives
- Collaborated with executive leadership to develop and translate corporate strategies into short and long-term actionable plans that leverage brand position, build market share, and promote financial sustainability
Director of Innovation, Schneider Inc. Zulauftown, Delaware
Sep. 2015 – May. 2016
- Completed internal restructure
- Created designs, concepts, and sample layouts based on knowledge of layout principles and esthetic design concepts
- Reimagined theatre company by introducing co-branding initiatives with a focus on interactive
- Created a project management system that improved team workflow and task completion rates
Jones Inc. Rosaliebury, Mississippi
Jan. 2016 – Mar. 2016
- Created a 3-tiered, K-12 Character Education Program with dozens of lessons plans
- Art Direction of hundreds of pieces of graphic collateral, Created intern team structure
- Executed of strategic planning of curriculum
Executive Assistant To CMO, Gibson-Okuneva. South Yifort, Hawaii
Aug. 2015 – Sep. 2015
- Prepared invoices, reports, memos, letters, financial statements and other documents, using word processing, spreadsheet, database, or presentation software
- Conducted research, compile data, and prepare papers for consideration and presentation by executives, committees and boards of directors
Creative Director, Bode-Kemmer. Bernierland, Kentucky
Nov. 2013 – Mar. 2014
- Managed a team of 20
- Set up all manufacturing and distribution
- Arranged PR initiatives with high profile Celebrity client
- Sketched rough and detailed drawings of apparel or accessories, and write specifications such as color schemes, construction, material types, and accessory requirements
Education
Southern Lueilwitz, Ushafort, New Mexico
Bachelor of Arts, Biochemistry, Present
Quitzon Academy, Luciusstad, New Hampshire
Bachelor Of Fine Arts, Theatre, Dec. 2013
Personal info
Phone:
(000) 000-0000
Address:
287 Custer Street, Hopewell, PA 00000
Skills
Account Management
Brand Positioning
Strategic Planning & Analysis
CRM/COS Expertise
Art Direction (PS, AI, PR)
e7ea2889-d717-4d3c-abc0-25803568abdf
Andrew Smith
287 Custer Street, Hopewell, PA 00000
[email protected]
(000) 000-0000
Professional Summary
Enthusiastic and ambitious leader, with wide-spread transferable skills in management, sales, and operations. Exceptional ability to connect with people and understand their wants, needs, and desires and delivering legendary service on every interaction. Wonderful people skills with high compassion and understanding about the senior population.
Employment history
Director of Marketing/Admissions, Macejkovic, Erdman and Nitzsche. Port Felicitas, New Hampshire
May. 2017 – Jun. 2017
Managed all aspects of community’s move-in and census goals .Planed, developed, organized, implemented and evaluated, all aspects of the communities marketing and Sales plan. Acted as primary liaison and exercised independent judgment with marketing, public relations and development and implementation of census enhancement strategies.
Director of Care and Support, Kessler, Wiegand and Funk. Huelsville, Illinois
Oct. 2009 – Oct. 2014
Designed, organized, and facilitated all care minstry’s and support groups within the church. Ministered to terminal persons, within the church community. Intake of all crisis care from outside of church, and directed and referred them to right outside agency. Organized and facilitated all funeral arrnagements. Started, organized and oversaw all support and care minsitries and trianed all volunteers within these ministries. Worked with outside agencies and organizations to create relationships within our county.
Education
Kshlerin University, Andreasville, North Carolina
Biblical Studies (B.B.S), Leadership and Biblical Studies, Apr. 2009
Aufderhar Academy, West Waltraudmouth, Georgia
Associate of Applied Science, Jun. 1993
Skills
Project Management
Expert
Online Marketing
Experienced
Communication
Expert
Problem solver
Expert
director of marketing
- Implemented Account-Based Marketing practices to kick-start the lead generation efforts of B2B efforts that resulted in a 22% increase of MQLs in the first 12 months.
- Managed B2C and eCommerce initiatives with PPC and website vendors. Cut PPC costs by 56% while increasing revenues 20%.
- Developed, proposed, and managed an annual marketing budget of $700,000 .
- Assist with the organization and execution of the “State of Latino Entrepreneurship” Annual Research event at Stanford University to reveal research findings.
- Facilitated collaborations with local, national and global organizations to strengthen mission of helping Latino entrepreneurs succeed.
- Redesigned the entire LBAN website; aesthetically and to reflect our core mission, vision and goals.
- Recruit, interview, and select employees, departmental policies, procedures, and service standards in conjunction with management.
director of marketing
- Created and executed nationwide creative digital & print marketing strategy targeting Latino business owners and influencers to apply to the Stanford Latino Entrepreneurship Initiative Education – Scaling Program, resulting in over 250 applications.
- Sourced, evaluated and interviewed 250+ brick & mortar and technology startups based on revenue, funding, team, viability and growth rate.
- Enhanced core business mentorship program by scouting and training 60+ mentors from across all industries nationwide, while growing and maintaining our current database of 100+ mentors.
- Nurture mentorship relationships with key business leaders, resulting in a 40% retention rate.
- Created, collected and analyzed success metrics and data for mentorship relationships.
- Planned and ran opening and closing events with 200+ entrepreneurs, mentors, VCs, and Stanford community members.
- Coordinate services for events, such as accommodation and transportation for participants, registration, signage, displays, special needs requirements, and printing.
director of marketing
- Develop press releases around KM’s bi-annual events; KW Family Reunion and KW Mega Camp
- Report daily lead generation results from campaigns using social media paid advertising
- Administrator for HubSpot, KM Forum, KM Facebook page, KM Instagram account, KM Twitter account and our company marketing email address
- Maintain and grow vendor relationships
director of marketing
- Define and execute marketing playbook for North America and Latin America to gain new business (analyst relations, demand generation programs, content creation and syndication)
- Manage marketing and sales operations to ensure operational excellence and support for territory sales goals
- Position enterprise solution for key verticals (Retail, Media) and accompanying user personas to understand drivers and detractors and conduct competitive benchmarking in DAM, DXP, and ECM industries
- Designer of exhibition booths, graphics and messaging for KM’s bi-annual events; KW Family Reunion and KW Mega Camp
director of marketing
- Responsible for marketing direction, vision, and P&L accountability for the following departments: marketing & promotions, customers service, design & graphics, products & special services.
- Directed integrated marketing communication plans that maintained brand consistency, maximized effectiveness, met measurable objectives and executed customer relationship management strategy.
- Developed graphics and layouts for product illustrations, company logos, and Internet websites
- Direct and develop storyboards for video production; explainer videos, client testimonials and event production videos
director of marketing
- Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, seasonal market characteristics and KM’s KPIs
- Develop an annual budget for the KM Marketing team
- Communicate the brand identity with the team
- Stay up to date on the latest marketing trends, economic trends and changes in legal / RESPA compliance in accordance with nationwide advertising and marketing laws
- Oversee all KM social media strategy and implementation
- Develop thought leadership pieces such as a monthly e-newsletter, leaderboard email and create, moderate, and host a monthly KM mastermind conference call
- Create monthly marketing reports to show to all C-level executives
director of marketing
- As a native of Colorado Springs, I have a large network, especially within the real estate community, to find and attract new business.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, and production managers, to market products or services.
- Directed, planned, and implemented policies, objectives, or activities to ensure continuing operations, that maximized returns on investments, and increased productivity
- Increased total revenue 18%
director of marketing
- Formulate, direct and coordinate marketing activities and policies to generate clients to vacation ownership and vacation industry related presentations.
- Identify, develop, and evaluate marketing strategies, based on demographics for potential timeshare markets.
- Coordinate or participate in promotional activities or trade shows, working with developers and advertisers to generate leads and market vacation ownership presentations.
- Consult with advertising agencies or staff to arrange promotional campaigns in all types of media.
- Monitor promotional materials to ensure compliance with applicable regulations and laws, satisfaction of participants, and resolution of any problems that arise.
director of marketing
- Manage multiple Social Media accounts on Instagram and Facebook.
- Create relationships with influencers.
- Produce photographs used for marketing purposes.
- Enhance, retouch, and edit photographs, using Photoshop and Lightroom.
director of marketing
- Update all social media outlets
- Set up meetings with related businesses
- Active in NEFBA events, meetings, and socials
- Active member of the Sales & Marketing Council
- Purchasing marketing material
- Maintain relations with customers by organizing & developing specific customer relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars
- Established personal network
director of marketing
- Responsible for marketing direction, vision, and P&L accountability for the following departments marketing & promotions, customers service, design & graphics, products & special services.
- Directed the marketing function with emphasis on championing the brand and expanding the customer base.
- Conceived and implemented the digital and social media strategy and road-map for the company producing cost efficiency in media spends
- Conceived and implemented integrated marketing communication plans that maintained brand consistency, maximized effectiveness, met measurable objectives and executed customer relationship management strategy.
- Supported leadership with strategic planning and development
- Formulated communications strategies, plans and direct marketing activities and policies to promote products and services.
- Directed development and production of all marketing communication. Supported marketing team with development of brand building tools (including, but not limited to collateral, website, social and programs)
director of marketing
- Initiated all technical on-site SEO fixes
- Managed a team of 5 writers for content marketing Created their content calendars and distribution channels
- In charge of admissions for assisted living residency which involved the move-ins and outs of residents, community tours, home visits, marketing phone calls, medical followups and insurance verifications.
- Worked closely with Executive Director and Nurses to ensure proper procedures were administrated.
director of marketing
- Developed an integrated digital marketing strategy to position Saladax and its MyCare line of products into the market for investors, medical professionals and consumers.
- Led market launch of 2 product lines. Identified opportunities, researched positioning strategy with Sr. VP of Business Development and created campaigns to commercialize the Psychiatry and Neurology line of assays. Researched and communicated with like-minded medical alliances via digital marketing strategies through social media channels to commercialize Saladax MyCare line of products to consumers.
- Wrote media releases based on white-papers globally presented by Saladax president to elite groups of Oncology professionals.
- Developed branding guidelines framework to launch Saladax MyCare into commercialization.
director of marketing
- Currently directing the re-branding of the company.
- Assembled a team to redesign the website in order to offer a better user experience.
- Directed the optimization of the company website ensuring costumers can access all the information they need easily.
- Assembled a team of graphic designers to assist in the relaunch of the brand towards a more commercial approach.
- Assembled photography team in order to gather the best looking pictures for the products.
director of marketing
- Developed segmentation and testing strategies to drive higher rates of customer success using email.
- Achieved company’s vision and marketing objectives by collaborating with internal departments.
- Defined and implemented analytics and AB testing technology and methodology.
- Planned and executed events and marketing programs, producing 120% times goal of qualified leads.
- Provided feedback to all departments on brand consistency in outbound communications.
- Boosted conversion rates by 80% through innovative customer relationship building and landing page optimization.
- Developed and implemented campaigns for email, online advertising, search engines, and direct mail.
director of marketing/pr
- Coordinate and execute Marketing strategies to promote a variety of performance based events through paid media, social media, and direct mail.
- Design a variety of print and digital media to promote performances and the organization.
- Shoot and edit photo and video promotional material.
- Create and maintain relations with local media.
- Maintain the company website.
director of marketing
- Build the Goldfish Swim School brand awareness through out Central Ohio
- Find and create opportunities for marketing events/booths/partnerships/donation/cross marketing/Mascot visits
- Network to make relationships to cross market with other local businesses for events/ marketing opportunities (With businesses such as: Zoombezi Bay, Texas Roadhouse, Columbus Duck Race, The Chiller, COSI, Westerville Chamber of Commerce, Columbus Commons, Sunny 95, 104.9 the River, Jets Pizza, City of Powell and Sky Zone
- Exceeded leadership team pre-enrollment goals
director of marketing
- Seek and provide information to help the company determine its position in the marketplace.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Measure and assess customer and employee satisfaction.
- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
director of marketing
- Direct advertising and Marketing business to business.
- Train and maintain multiple teams
- Run daily sales and marketing meetings to motivate team
- In charge of weekly goal reports and goal setting for teams
- Strong personal and verbal skills
director of marketing
- Develop, manage, and executing digital marketing strategy for B2B software.
- Analyzing competitors and identifying targeted audiences
- Develop, implement, and manage digital customer acquisition channels from email to social.
- Design, execute, and manage social media promotions and ad campaigns.
- Implementing and managing content marketing tools to track, measure, and report on marketing ROI (return-on-investment).
- Research, write, and publish relevant, original, and high-quality content for blogs, websites, and all social media channels to reach the company’s target customers.