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- Managed 30-45 client accounts a month using Basecamp while adhering to strict campaign deadlines and under budget for services such as Social Media, SEO, and Online Reputation Management. Managed a project that increased a client’s Facebook page likes by 282% in 12 months.
- Business Development Manager (03/2016 to 03/2017): brought in $75,000 in new business revenue.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
- Managing all Global Accounts for Playtonia Esports.
- Working on the content delivery and scheduling for Social Media Handles across 3 countries – India / Malaysia / UAE.
- Curating Content around Esports and Gaming for Major Esports Events conducted by Playtonia Esports.
- Consult with multiple stakeholders to define requirements and implement online features.
- Create Commercial Video Content for generating sign-ups and traction.
- Managing OEM clients like HP Omen and their branded IP’s
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Work on printed material to supplement online products
- Attend product launches and networking events
- Planning & Implementing Digital Marketing Activities.
- Updating all social media handles of the Organization.
- Managing Website of the Organization, viz. Design Uploading, Order Processing, Order
- Making Discount Vouchers and disbursing it with the Orders or via E-mails.
- Handling Customer queries, online.
- Planning | Management | Expansion
- Competitor Marketing Analysis
- Monitor the performance of each marketing channel
- Monitor ROI of online and social media marketing efforts.
- Driving new customer acquisition with a strong understanding of the brand and business goals
- Develop independent strategies to support product vision and value to the business
- Proactively engage with clients by phone, email and in-person, which helped established long-term, lucrative relationships
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
- Arrange webinars and webcasts
- Create online banner adverts and oversee pay per click (PPC) ad management
- Driving large-scale, direct-response customer acquisition initiatives.
- Ensured that all marketing activity is in line with corporate guidelines, local legislation and data protection laws.
- Building meaningful relationships with third parties.
- Using quality content and technical optimization to drive SEO.
- Ensured targeted segmentation of the company’s customer database.
- Managing high volumes of traffic to the company website.
- Using analytical tools to draw conclusions from statistics.
- My Client goal was to generate qualified leads
- Managed campaigns across mobile platforms using WAP pages and QR codes
- Forged partnerships for display campaigns with other portals for annual deals to promote HDFC Life digital properties
- Collaborated with brand activation team for digital enablement and social media integration for different campaigns
- Perform on-going website audit and provide consistent on-page and technical feedback
- Compile and present SEO/PPC performance reports showing weekly basis
- Provide recommendations to web designer team to improve site experience to enhance search engine rankingsWork with all departments, including but not limited to web development, and marketing/PR for successful execution and implementation
- Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
- Direct the hiring, training, or performance evaluations of digital marketing staff and oversee their daily activities.
- Develop schedules for marketing campaigns, track audience and dissemination dates, provide analytics, and research best practices.
- Stay up-to-date with the latest search engine updates
- Handling Digital Marketing for Refrigerator & Washing Machine products.
- Conceptualize and execute online marketing campaigns on diverse digital marketing platforms like website,social media and google network.
- Brief the team about the campaign and get the same executed.
- Get the necessary approvals for execution of campaigns.
- Manage content on company and retailer website.
- Prepare digital calendar for the activities.
- Account Handling.
- Registering & On-boarding Clients.
- Promote products in online communities by creating Social media postings (paid campaigns), e-mail marketing programs, or online advertising.
- Organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.
- Uploading products on the merchant account via Open-cart Solutions.
- Analyzing business performance with the help of digital tools and reports
- Analyzing the available resources and digital tools. Web traffic analysis using various digital tools like Google analytics
- Preparing interactive strategic digital marketing plan
- Creating awareness about the company’s brand
- Assuring proper implementation of different digital marketing tools and techniques such as SEO, PPC advertisement, email marketing, etc.
- Keyword analysis and research
- Analyzing and checking the success of the digital marketing techniques used
- Lead Google Ads, Baidu Ads, Facebook and Instagram Ads initiatives, overseeing campaigns across 10 markets with an ROI of 10.7 within APAC region.
- Manage annual budget of USD 300,000 for digital ad creation and distribution, monitoring and benchmarking, data analytics, and special campaigns.
- Facilitated affiliate marketing initiatives, skyrocketing the affiliate referral traffic by more than 300% in one year.
- Plan, execute, measure conversion and experiments on SEM, social media and display advertising campaigns to optimize digital marketing performance for products and segments.
- Liaise between international digital agencies, local partners and regional teams to facilitate implementation of digital marketing initiatives and projects.
- Landing Page Open Enrollment Preschool: http://landing.colegionuevainglaterra.edu.co
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Provided digital marketing solutions to educational businesses.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Developed the Online Reputation Management (ORM) practice and effectively designed the workflow of issues with the departments internally
- Aligned customer service team to effectively use Twitter for real time resolution of issues related to customer service
- Worked on developing the strategy of the corporate blog for Though Leadership, Financial Education and Corporate Social Responsibility with the involvement of top management executives and PR of the organization
- Implemented Employee Social Network in the organization for collaboration and accelerated innovation
- Managed complete digital marketing, creating brand awareness and an increase in Business goal.
- Outlined omnichannel channel goals across digital platforms, including store systems, web, mobile and marketing systems.
- Led and managed talented teams of digital marketers to plan and implement project tasks meeting timelines and exceeding expectations.
- Maintained expert-level skills in digital platforms such as SEO, SEM, Social Media along with Above the line platforms.
- Created social media content with consistent content and tone.
- Provided weekly updates on digital marketing campaigns, discussing strategic initiatives and methods for improvement.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Ensured all corporate social profiles on Facebook, Twitter, Linkedin, Youtube, Pinterest, Google+ are properly claimed, optimized, promoted and managed
- Achieved the highest engagement rate and fan numbers for the HDFC Life Facebook page in India and second highest in the world in life insurance segment during
- Achieved the largest follower base in the BFSI industry for HDFC Life on Twitter
- Launched HDFC Life custom YouTube channel with video content developed for products, services, corporate communication and CSR
- Forecast and track marketing and sales trends, analyzing collected data.
- Develop and implement procedures for identifying advertising needs.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Plan and execute advertising policies and strategies for organizations.
- Develop, implement, and manage marketing campaigns that promote the services of a company
- Enhance brand awareness in the digital platform
- Drive website traffic and acquire leads through different platform
- Measure website traffic flow, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, SMS marketing, social media, and display and search advertising using web analytics tools
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organisation’s website(s)
- Write and optimise content for the website and social networking accounts such as Facebook and Twitter
- Track and analyse website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Handles SMO for the Social DIgital Platform including Fb, Linkedin, Twitter, Instagram, Naukri, Monster, Angel, Crunchbase etc.
- Lead a Team with the target of acquiring new Customer for Crypto Currency Exchange.
- Handled Web Developers to implement the things the Customers wants and the ways through which can get more of them.
- Worked using AWS to implement all the SEO techniques to make Exchange SEO friendly.
- Led the digital marketing team and interfaced with strategic planning and corporate development and championed the needs of digital
- Created & managed the new digital assets to build a ‘digital first’ & ‘customer centric’ brand online
- Managed annual budgets of above Rs 5 Cr. for digital marketing
- Managed large-scale initiatives across marketing campaigns, social media and technology
- Managed the revamp of the website, competitive tracking and benchmarking and worked with the design agency to build a responsive and social media friendly website
- Managed the digital brand communication strategy
- Executed online media campaigns and coordinated all media efforts, including but not limited to display, search, mailers and social media
- Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
- Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
- Plan and develop programs, agendas, budgets, and services according to customer requirements.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Identify, develop, or evaluate digital marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Rich experience in managing adspends for clientele spread across Ecommerce, Jewellery, Health Care & BFSI. One of the key client expertise lies in handling eCommerce from UAE & KSA regions.
- Delivered results while working closely with key stakeholders from both internal and external
- Strong knowledge on current marketing tools and strategies across all channels (Facebook, Twitter, Snapchat & Instagram)
- Worked in highly charged environment with rapidly growing demand of the clientele. Managed the team in order to deliver key deliverables to the client
- Responsible for training and mentoring the new recruits into the team to ensure continued service excellence across clients.
- Fair Knowledge on Google Adwords, GSP & Display
- Participate in design and production of multimedia campaigns, handling budgeting and scheduling, and assisting with such responsibilities as production coordination, background design and progress tracking.
- Develop briefings, brochures, multimedia presentations, web pages, promotional products, technical illustrations, and computer artwork for use in products, technical manuals, literature, newsletters and slide shows.
- Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
- Attend photo shoots and printing sessions to ensure that the products needed are obtained.
- Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.
- Review reports submitted by staff members to recommend approval or to suggest changes.
- Develop or update Campaign plans for team including information such as Campaign objectives, technologies, systems, information specifications, and schedules.
