• Present drafts and ideas to clients, meet clients to discuss their problems/plans & related brief taking regular follow up with them.
• coordinating with creative, studio and production department & keep a track of jobs -Develop a creative brief for the creative team to churn out relevant solutions
• Strategizing, brainstorming campaign ideas
• Took constructive feedback from the client on servicing and deliverables.
• Dealt with client issues investigating and finding answers resolving issues providing assistance or directing them to appropriate parties
• Capable of building strong customer relationships through rapport and interaction

• Create end to end digital marketing strategies for B2B and B2C companies.
• Create and develop proposals, budget, schedule for projects and manage client on-boarding.
• Lead and delegate tasks to a team of digital marketers, content writers and designers.
• Responsible for Oliver Hume’s email marketing, marketing automation and CRM system and the integration to project specific websites

• Marketing platform management including creating, managing and growing the online media presences. 
• Using analytical tools (BIG – Radian6) to measure and provide reports on metrics, and continually find ways to improve on those metrics.
• Building and managing the client’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Google+, Pinterest, and potentially additional channels (Snapchat, Instagram, Vine, etc.).
• Driving a consistent flow of relevant traffic and leads from clients digital marketing channels. 
• Managing digital and social media advertising including budget, strategy, set up and development. 
• Keeping the team, clients and executives up-to-date with the latest trends in social media marketing.
• Creating strategic social media marketing / communication plans to provide direction for social media communications.

• Developed a new Lead Generation reporting framework (CPL/CPS) for vendors in Salesforce
• Project managing the development and delivery of the web form standardisation project across all vendor websites as well as managing the corporate email template standardisation project
• Leading a team of five for day-to-day marketing project management and events
• Facilitated the introduction of all the supporting documentation and training for Oliver Hume’s marketing teams to ensure a seamless transition to business operation
• Actively contributor for the OH Digital Infrastructure Project
• Facilited training and up-skill of my marketing team in line with the new developed process for email marketing and data capturing along with the best practice for CRM and Marketo Reports
• Managing budget and running end-to-end the Builder Referral program (Gold Rush 15/16 and Cash is King 16/17) 

• Review the basic idea
• Developing a suitable strategy for attracting customers
• Developing a strategy for content creation
• Strategy development for site SEO
• Comprehensive Digital Marketing Programming 

• Maintaining our social media presence across all digital channels.
• Measuring and reporting on the performance of all digital marketing campaigns.
• Brainstorming new approaches and tactics.
• Reporting to Marketing Head on the results of the campaigns.

• Conducting Competitors Analysis. 
• Monitoring and reporting on key features, pricing policy, geo penetration, marketing channels etc. 
• Market Research.
• Research and evaluate web sites according to quality guidelines.
• Outreach to relevant platforms and negotiate on posting.
• Crowd Marketing: posting comments on blogs, forums, portals with appropriate tasks/links.
• Email Marketing, executing Email Marketing Strategy.

• Responsible for other activities such as: website design and development, including the creation of custom graphics. 
• Ensures the design of the user interface and overall customer experience for CTB’s websites and applications. This includes overall navigation flow, the layout of specific pages and creation of individual graphic elements;
• Recognized emerging trends at conferences, bringing technology and ideas to company for brand leaders 
• Recruitment of Staff

• Content Creation
• Formulating a digital strategy for delivering the best ROI for campaigns on various result oriented matrices of cost per click.
•  Assisting the Senior Brand Manager in the development of short and long-term strategic plans including annual business plans, media, promotion and innovation pipeline strategy with P&L and budget responsibility.
• Websites:https://disabilitycreditcanada.com , https://ohanamedia.ca, 

• Evaluating the effectiveness of marketing programs provided market analysis and insights to senior management.
• Coordinated with Marketing and Sales teams as well as key agency media partners to gather information towards analyzing the efficacy and Return on Investment (ROI) of all brand management events.
• Handling day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
• Reporting of campaigns with in-depth analysis of the performance of keywords, ad copies, bounce rates, etc.  

• Managing the complete Growth & User Acquisition for VidStatus App
• Planning & execution of Strategies towards Growth for VivaVideo in India
• Analysing & Preparing the ASO – Google Play Store Pptimisation, Keyword mapping, Testing the Google play Description A/B Testing, etc.. for the Organic Ranking
• Marketing in UAC (Universal App Campaign) /Google Adwords & Facebook Ads & other 3rd Part Ad Networks in all vernacular languages.
• Run multivariate tests in order to determine highest performing creative and target markets to increase campaign performance.
• Reporting: analyse data to maintain and forecast monthly budget and ROI figures, and to provide key insights and recommendations on campaign performance
• Working on Influencer & Student Ambassador Programs to drive Awareness & Branding. 

• Developing and managing digital marketing campaigns
• Utilizing a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company.
• Managing the redesign of the company website.
• Improving the usability, design, content and conversion of the company website
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Outdoor campaign Track & Management.

• Company promotion through social networks and online resources: Facebook, Instagram, Pinterest, LinkedIn, G+.
• Social Media Marketing and Advertising – running social media accounts, ad campaigns running&optimization (Facebook). 
• Creating AdWords reports, optimizing campaigns.
• Creating advanced reports using Google Analytics.

• Involved in screening candidates resumes and take interviews for multiple positions.
• Creating engaging social media strategies and execution plans that cultivated audiences, increased web presence, and enhanced brand awareness.
• Monitoring the success of Social Media Campaigns through media analytics, KPIs, and dashboards.
• Assisting the company’s business development team in developing proposals within the digital marketing segment.

• Guided marketing staff on a Facebook content sharing schedule that resulted in a 50% increase in follower count
• Spearheaded the website redevelopment project that introduced a responsive platform decreasing page load
• Developed a product demonstration campaign resulting in 3 identified opportunities within the first month
• Introduced scheduled targeted email marketing programs resulting in increased open and conversion rates over previous sporadic email blasts
• Initiated focus on conversion rates and introduced a post-click marketing platform increasing on-page conversion
• YOY results for increase in visits by 55%, new visitors by 81% and visits originating from organic 
• Integrated social learning to sales and project managers for increased efficiency

• Part of the CDO’s office set up for digital transformation through IT, Marketing, & Analytics
• Setting up processes in Pantaloons including app development and campaign management
• Pitching the business Idea to the clients
• Proactively engaged with clients by phone, email and in-person, which helped established long-term, lucrative relationships.

• Reviewed and provided comments on User Interface & Functionality of the new product features by performing UAT (User Acceptance Testing) for most of the product stories by taking up Manual, Regression, Pre-Production, & Post-Production Testing.
• Involved in Business Development & Sales process by reaching out to potential clients.
• Utilizing techniques such as cold calling, networking and                 prospecting to develop new leads.
• Creating business proposal decks

• Initiated optimization techniques and updated the Bid strategy accordingly in Google AdWords, Facebook & Twitter to Increase the CTR (Click Through Rate) and bring down the Average CPC (Cost Per Click) for a better ROI.
• Led and managed talented team of 8 people – Digital Marketing Executive, Content Writer, and 6 freelancers by assigning them work and guiding them on multiple project requirements and auditing their final work.
• Implemented, designed and tested various product requirement documents to build new features which would improve the user/client experience.
• Drafted SOP’s for new processes to ensure consistency and quality control and updated them basis the feedback on time to achieve higher efficiency & productivity.

• Manage the team of 5 people & 20 clients of the company, 
• Daily task includes meeting in person with clients. 
• Setup the facebook, google ads campaigns, create landing pages, develop new websites. develop backlinks and citations, create 10x content 
• Setup and launch email marketing and outreach campaigns.
• Tools : Moz, Ahref, Semrush, Spyflu, Buzzstream, Mailchimp, Ninja outreach, Infusionsoft.
• Video & Photo : Experience with Adobe after effect, Movavi, Adobe Photoshop
• Custom webpages : Acf PRO & Elementor Pro

• Develop or revise business plans for online business, emphasizing factors such as product/content line, inventory, or marketing strategy.
• Measure and analyze Web site usage data to maximize search engine returns or refine customer experiences.
• Prepare or organize online marketing material, including descriptions or subject lines, optimizing content to search engine criteria.
• Initiated various campaigns on paid search (Google AdWords) across USA, UK & India & paid social (Facebook & Twitter) across PAN India achieving higher user engagement metrics at a minimum cost per user acquisition.

• Planning and executing end to end social media campaigns.
• Managing a team of 8 executives to Manage and Drive Sales through Company Website.
• Actively involved in blog writing, content creation and Creative development.
• Used LinkedIn InMail for B2B Sales registering an increase of 27% in business figures through trackable Leads.
• Increased the sales from online leads to 38% within 3 months of joining

• Evaluated client websites for mobile performance and optimal search engine rankings. 
• Developed unique content for a variety of client sites to improve presence and brand awareness. 
• Organized and analyzed data and marketing results.
• Researched keywords relevant to the marketing efforts of clients. 
• Introduced scheduled targeted email marketing programs. 
• Managed a team of marketing professionals to ensure the success of marketing campaigns. 
• Managing seasonal digital marketing brand campaigns including creative development, website refreshes and microsite development, newsletter marketing, and all agency deliverables.

• Constantly looking at ways to improve performance and increase revenue.
• Keeping an eye on any emerging technologies.
• Provide weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement 
• Prepared and Initiated Content Plan & Marketing Strategies to improve the User Acquisition, Growth & Engagement outcomes across, USA, UK & PAN India.

• Worked on SEO needs and optimized strategies for short- and long-term campaigns.
• Developed marketing content such as blogs, promotional materials and advertisements for social media.
• Planning and executing web, email and social media advertising campaigns.
• Driving online sales.

• Responsible for making high-level contacts in the industry and following up for sales opportunities in-person & via telephone.
• Creating and curating visual content for Villa’s social media networks and website.
• Develop advertising campaigns for a wide range of clients, working with an creative department to determine the best way to present advertising information.
• Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to exposure

• Executed multiple pilot strategies to understand the best option which would yield maximum revenue through numerous revenue models.
• Planned monetization strategies to increase the revenue through digital channels such as Google AdSense & Amazon Affiliate Programme.
• Updated and optimized ASO (App Store Optimization) to improve the Organic ranking in Google Play Store for the Medinfi Android App.
• Enhanced page content, keyword relevancy for all the articles to achieve search engine optimization goals.
• Implemented On-Page SEO Optimization techniques in WordPress on all of the Medinfi articles to improve the website ranking. 
• Evaluated monthly performance statistics and used data to inform future marketing strategies.
• Used data-driven insights to optimize campaigns, create a content plan and user funnels to improve the customer experience continually.

• Managing Google ads account and Paid Media Marketing. 
• Managing the WordPress Sites.
• Managing Hardware and Networking.
• Managing Dialer and Calling Process.
• Managing Hiring Process and Employee Data. 
• Managing Administration Work. 

• Organic Traffic: SEO, Content marketing
• Paid Traffic: AdWords, remarketing, prospecting 
• Subscriber growth and retention: 
• Social media platforms and influencer marketing
• Affilate marketing and collaborations
• Managing and refining our online customer journeys.

• Compile lists describing house listings.
• Create eye-catching and relevant social media content
• Share ,publish and evaluate content on various social media platforms including Facebook and Instagram 
• Write advertising copy for use by publication, broadcast or internet media to promote the sale of house listings and services.
• Design Logo, banners and other graphics to be used on digital and printed advertisements

• Monitor ROI of online and social media marketing efforts
• Providing online help to clients to achieve success 
• Handled TV & Audio products content on Reliance & Croma website.
• Initiate market research studies or analyze the findings.