Responsible for strategizing and driving ad campaigns(Google Ads, Facebook campaigns and YouTube promotions) for clients with regards to their specific needs. In charge of optimizing clients website to rank in the top page of search engine(SEO). Day to day duty also includes email marketing and generating and monitoring Google analytics reports. 

As a marketing executive day to day responsibilities included client visit and follow ups as well as lead generation to drive business from clients. Also included was attending meetings and conferences. Was also involved in overseeing projects delivery as well. 

 

 

 

– Plan and execute all web, marketing database, email, social media, and display advertising campaigns
– Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
– Design, build and maintain a social media presence
– Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
– Identify trends and insights, and optimize spend and performance based on the insights
– Brainstorm new and creative growth strategies and marketing campaigns
– Plan, manage, execute, and measure experiments and events
– Collaborate with internal teams to create landing pages and optimize the user experience
– Utilize a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
– Instrument conversion points and optimize user funnels
– Collaborate with agencies and other vendor partners
– Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
– Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
– Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
– Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.
– Integrate online retailing strategy with physical or catalogue retailing operations.
– Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.

– Create designs, concepts, and sample layouts based on knowledge of layout principles and esthetic design concepts.
– Confer with clients to discuss and determine layout design.
– Develop graphics and layouts for product illustrations, company logos, and Internet websites.
– Review final layouts and suggest improvements as needed.

– Develop strategic communications planning for promotion and dissemination of corporate
and marketing content
– Develop corporate promotions and communications liaising with other departments and the
Management Team.
– In conjunction with the web team, create, adapt, improve and optimize web communication
for SEO and organic and keyword search
– Manage the corporate branding
– Develop/maintain social media profiles and quality content on Instagram, Youtube, Twitter, Facebook, and LinkedIn.
– Develop other, relevant social media outlets to support and expand our digital presence
– Assist in the preparation and drafting of various communications (email, social media, blogs,
etc. …)
– Campaign development and implementation
– Manage inbound marketing system, including campaign development and data analysis
– Develop compelling custom content
– Optimize print, social media and blog campaigns to generate interaction, brand exposure, and
sales
– Identify appropriate print and social media channels for targeted campaigns
– Transform content to ensure easy sharing with social networks
– Continue to build and maintain the company’s strong online reputation, and be its biggest advocate in the print and social world

– Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
– Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
– Suggest specific product purchases to meet customers’ needs.
– Identify interested and qualified customers to provide them with additional information.
– Learn about competitors’ products or consumers’ interests or concerns to answer questions or provide more complete information.
– Instruct customers in alteration of products
– Provide product information, using lectures, films, charts, or slide shows.

 Search engine optimization (SEO) strategies. Coordinating content, Content marketing, design, social media. Social media campaign. Managing offsite and onsite optimization projects and reporting on performance. 

 Being a digital marketing manager, I perform the following activities: