digital marketing executive Archives

Content generation, social media posts, SEO/SEM, A/B Testing, Identifying trends,
Website Optimisation, Collaborating with vendor partners, Google analytics, multiple Digital Marketing activities.
Close coordination with clients in the US & Canada.
Monitored ongoing marketing campaigns.

Track the website traffic flow and provide internal reports regularly
Fix any error in online content and arrange webinars and webcasts
Attend networking events and product launches.
Handled the company’s online presence- regularly updated the company’s website and various social media accounts.

Implemented ASO (App Store Optimization) & Achieved in Ranking#1 in Google Play Store
Worked on Local SEO and Ranked Local Pack (GMB) for Local Searches
Handled whole SEO works for the website & Ranked the site for sales targeted queries
Initialized Blogs on the website to drive traffic to the website
Coordinated with the Content team for optimal content delivery
Implemented Link building campaigns & also Performed Outreach activity
Monitored and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance

Managed and optimized social media platforms
Created and Collated textual & video content for social dissemination
Implemented search engine programs
Performed keyword research based on client business objectives
Prepared Analytic reports on search Ad campaign’s overall performance
Liaised with the team to brainstorm innovative strategies
Maintained Timely communication contact with clients

Email content development
Email Marketing & Campaign
Business database Management
Database Marketing & Promotion
Content for website & SEO
LinkedIn Research

Managing SEO on page and off Page activities, creating meta tags and keyword optimization.
Creating content for agencies for their blogs and done off page SEO activities for blog ranking and traffic boosting.
Monitoring the social media platforms, designing concept for daily posting and creating contents for the same.
Organic Social media Activity

Running and Monitoring Google Ads Campaigns.
Blog Writing On Particular Topic
Creating a Social Media Content Strategy based on various Services.
Post content ( Text- Image –website link )

Content writing for the website
Analyze and optimize web content through on page and off page SEO
Continually work on the Search Engine Optimization (SEO) of the website(s)
Maintain good organic ranking
Write copy for email marketing campaigns
Maintain social media presence across all digital channels.
PPT creations and submission

Oversaw the traffic overview of the website.
Analysis and rectify the technality of traffic and ranking.
Planning and coordinate with the senior to increase SERP ranking.
Increase the awareness of brand through social platform.

Website analysis, keyword research & develop SEO strategy for websites.
Coordinate with clients for their requirements & suggestions on the projects.
Perform onpage activities to improve SERP rankings & generate traffic.
Develop link building strategy & assign tasks to perform offpage activities.
Create & execute paid campaigns (PPC & SMO) to generate traffic and branding.

led whole digital marketing( Run 200+ Campaigns )
Creating positive brand sentiments on the web via Quora
Monthly analysis and reporting of brand
To create a strong community on all social media platforms.

Review and improve website backlinks.
Using and integrating social media tools for content management
Integration and Implementation of new tools and software to automate processes for better Customer journey.
To calculate revenue, sales, and expenses, using Excel software.

Developing engaging content for regularly scheduled posts as well as festive posts, to promote brand-focused messages via the same.
Managing brand campaigns on social media such as Facebook, twitter, Instagram,
Online Reputation Management
Launched Customer engagement and education medium by exploring new channel such as podcast.
Monitoring customer sentiments and responding to increase positive sentiments.
Leads acquisition through various social media activities
Launched social, Instagram and Quora for brand

Using social media to enhance the profile of reach of universities and colleges.
Building upon current client strategies within the digital arena to meet and exceed objective.
Monitoring competitor social media activity,websites etc.
Targeting customers through the use of social media.
Identifying client objectives and then coming up with ways to achieve them.

Develop and manage digital marketing campaigns.
Oversee a social media strategy.
Manage and maintain the organization website.
Write and optimize content for the website and social networking accounts such as Facebook and Twitter.
work on the Search Engine Optimization of the website.
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of organization developments
Design HTML Mail for Email Marketing.

Edit and upload articles for various clients using WordPress.
Interact with potential clients looking for Marketing services by writing proposals on platforms like Upwork.
Bookmark blog content on social bookmarking websites.
Respond to queries published on Quora.
Work on advertisement campaigns on Google AdWords.
Perform keyword analysis for various clients.
Publish videos to YouTube using AdWords.

Managing seasonal digital marketing brand campaigns including creative development, website refreshes and all agency deliverables.
Creating engaging social media strategies and execution plans that cultivated audiences, increased web presence and enhanced brand awareness.
Monitoring the success of Social Media Campaigns through media analytics and dashboards.
Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, etc.

Website Management – Developing, Optimizing, Listing of the Products, etc.
SEO (On-Page and Off-Page both) / SMO / Email Marketing / Competitor Research.
Facebook Campaign & Google Adwords Portal Management.
Marketplace Handling – Marketing via Paid Promotion, Managing of Orders & Inventory, Listing of the Products, etc.

Manage online and offline marketing activities. provide a proven Marketing Strategy.
Client Services.
Find New opportunities in the market.
lead generation for clients as well as for organizations.
Run Google ads and email marketing campaigns.
Optimize Social media platforms and set up paid campaigns.

Manage end to end social media for clients
Create engaging content( text, images, video format) from the available data
Design and execute paid campaigns on social media to drive website traffic, product sales, brand awareness, personal branding.
Analyze results and further optimize the campaigns
Plan and execute Google ads for some clients for increasing website traffic, increasing online sales etc
SEO optimization of blogs to improve website rankings
Wikipedia strategy for a political figure, maintaining and updating the page

Handling 2 clients’ – Scoring11 and IndiaBet
Managing social media- FB, Insta, twitter, and led them to steady growth
Undertake data analysis to evaluate customer trends and provide insight into keydrivers of customer behaviour
Presenting insight in a clear and articulate way to inform stakeholders
Implementing digital marketing techniques according to strategic plan

Off Page Activities – Web 2.0, Social Bookmarking Submission, Classified Submission, Directory Submission, Business Listing, Forum, Blog commenting, Question Answer, and others.
On Page Activities – Title Meta Description, H1 Tag, user friendly Url, Internal Linking and others.
Handling Social Media Pages of the Company
Facebook Adverts(Paid Campaigns)

Oversee premium digital product across APAC, running job advertisiadvertisi nng campaigns (Search, Display, Social and Video) on behalf of clients hiring senior roles
Lead digital product revamp – propose, test and educate business on new paid media formats
Train department on 15+ multilingual websites, mobile apps and internal systems
Manage internal stakeholder expectations and advise consultants on client requests
Negotiate contracts, develop processes and optimise campaigns with global agency partners
Support all consultants across 28 regional offices in maximising job ad and CV database usage

Creating Digital Marketing Strategies to optimize online traffic to the company’s website
Tracking the conversion related percentages and numbers to make needed improvements
Taking care of all Digital Marketing Components from SEO, SMM, SEM to content marketing.
Creating effective SMM strategies to create a brand awareness in different social media channels
Ensuring better user experience on the company’s website including responsive design, engaging content, and usability
Collecting and Evaluating customer feedback enhance the customer experience and optimize conversions
Evaluating Digital Marketing strategies and success ratio of competitors for creating Digital Marketing plans to overtake them

Track, report and analyze website analytics
Worked on E-commerce & Local SEO projects
Perform ongoing keyword discovery, expansion, and optimization
Work with the editorial and marketing teams to drive SEO in content creation and content programming

Create or distribute online promotional material, such as social media marketing, talk with amebiasis, post on B2B.
Ramped-up the profits by enhancing brand visibility, conducting promotions on social media as well as engaging with the customer base to better understand their requirements.
Single-handedly managing entire gamut of social media marketing operations like – create and implement effective SEO strategies for multiple websites, execution of strategic Facebook Ad Campaigns.
Creating and managing stores on various digital platforms like Facebook Shop, Facebook Messenger, ETSY, WANELO, Amazon, PINTEREST, SEE IT, BUY IT, FANCY.

KEYWORD ANALYSIS: Researching the best keyword using tools like Google Adwords (Keyword Planner), Google Trend, SEMrush, Wikipedia, Google Suggestion box.
ON PAGE OPTIMIZATION: Meta Tags Optimization, Page Heading Optimization, Page Content Optimization, Image Optimization, Hyperlink Optimization, XML Sitemap Creation, Robot File Creation, Schema code and Geo Tag creation and implementation.
OFF-PAGE OPTIMIZATION: Directory Submission, Blog Page creation and posting, Article submission and promotion, Social Bookmarking, Business profile listing, Video Submission, Press Release submission and promotion, Blog Commenting, Forum Posting, Classified Submission, Image Sharing, Document (PPT, PDF) Sharing, Guest Posting.
SOCIAL MEDIA MARKETING: Work On Various Social Networking Like Facebook, LinkedIn, YouTube, Twitter Page and Google Plus Page. Promoting brand through Social Networking Site. Having knowledge in Social media marketing like Facebook post boost, carousal ads, dark posting, Instagram post boost, lead generation campaign etc.
WEB ANALYTICS: Generation and Analysis of Traffic Report Using Google Analytics Tool To Understand The effectiveness of Keywords Being Used and To Measure The Usefulness of The Off-Page Submission Strategies. Create SERP Ranking Report(search engine result page). Backlink Analysis through Google Webmaster Tool and other paid tools.
COMPETITOR ANALYTICS: Analysis of the competitor backlink and traffic and ranking keyword through Backlink Watch, SEMrush and other paid tools.

Finding prospective customers
Posting digital advertisements in classified & facebook pages
Engaging with customers on call, email & social media
Preparing performance & lead reports
Conducting keyword research

Developing and managing digital campaigns across channels including all email marketing, paid search and owned social media
Sending out mass emails to Index clients using mass mailing and marketing automation tool Mailchimp
Writing/developing content and marketing materials to support new Index launches/Webinars and ensure all activity is in line with Product guidelines
Effectively sourcing, securing, and publishing customer success stories in all forms with the right mix of product, industry, and solutions

Evaluated the company’s website for mobile performance & optimal search engine optimization. Created it on Basic HTML& CSS.
Developed unique content for the company to improve presence and brand awareness.
Organized & analyzed data & marketing results.
Researched keywords relevant to marketing efforts for the company.
Introduced Scheduled Targeted Email Marketing Programs.
Generated Leads through Social Media & online forums.
Worked alongside marketing specialist for S.E.O. of the company’s website.

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