• Identifying client objectives and advising on suitable measurement strategies. 
• Assists in developing and implementing marketing strategies to attract customers to company website.
• Create, manage and optimize advertising campaigns on Google, Facebook and other platforms. 
• Online presence and promote online products or services for domestic and international client varied from small to enterprise business level.
• Handle day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns. 
• Work closely with the design team, explore the opportunities and supports in website optimization.
• Design and develop the website and landing page on wordpress.

• Design, build or maintain websites, web applications, using authoring, content creation tools, management tools, in WordPress and digital media.
• Developing an e-commerce application and website using different frameworks like Shopify, Magento, etc
• Helping in designing and developing the applications using the latest versions of the languages available
• Created various websites and web applications using PHP, and WP

• Set up, Manage & Optimize PPC Campaigns & Its Components including Ad copy creation, Bid optimization & Strategy, Cost Per Conversion, Cost Per Click, Keyword Research, etc. 
• Keyword Analysis and Research. 
• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metric.
• Provide creative copy suggestions and graphical ad templates. 
•  Keep pace with search engine and PPC industry trends and developments.
• Create Performance Reports with recommendations for improvements.
• Proficient in MS Excel

• Measure and analyze Website usage data to maximize search engine returns.
• Keyword Analysis, On page and Off Page Optimization, Adwords Etc.
• Create Social Media strategy and improve presence on social media platforms. 
• Managing digital agencies and coordinated digital media development projects.