• Wrote advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services.
• Wrote articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
• Conducting research, create copy, and maintaining relationships with clients
• Collaborating with the art director and design team to produce the desired copy

• Discussing the client’s core message and target audience
• brainstorming visual and copy ideas with other members of the creative team
• writing and presenting a few options to clients
• modifying copy until the client is satisfied
• overseeing the production phase.
• Accountable for checking all the content being advertised is truthful and complies with codes of advertising practice.
• Proofed and approved production and printing drafts of promotional materials.

• Review advertising trends, consumer surveys, and other data regarding the marketing of goods and services to determine the best way to promote products.
• Produce content for social media handles of a food app (Rail Rider)
• Copywriting – jingles, social media posts 
• Photography + videos for the promotion of the food app 

•  Wrote concepts and scripts for ad films 
• Assisted in directing ad films
• Research production topics using the internet, video archives, books
• Study and research scripts to determine how they should be directed. and other informational sources.

• Copywriting luxury villa descriptions for dual websites 
• Profiling tourist sites in Indonesia
• Content writing a bi-monthly newsletter
• Creating yearly content calendars to reach a varied audience

• Write clear persuasive copy, in its different forms i.e. cold call scripts, sales letters, radio spots, television commercials, casting briefs for the same as well as web and collateral branding content.
• Direct television shoots as well as radio recordings.
• Proof-read all creative output that leaves the agency.
• Assist in the judgment of creative work in the studio.
• Keep the studio abreast of best practices in the creative and especially the writing industry

• Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy
• Present drafts and ideas to clients
• Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy
• Develop advertising campaigns for a wide range of clients, working with an advertising agency’s creative director and art director to determine the best way to present advertising information
• Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material
• Invent names for products and write the slogans that appear on packaging, brochures and other promotional material. campaign ideas

• Proficiency with Microsoft Office software, including Word, Excel, PowerPoint, Communicator and Outlook.
• Generating the words, slogans and audio scripts that accompany advertising visuals, creating texts fof brand books. 
• Understanding the message the client is seeking to express and translating this into written content.
• Adhering to the tone-of-voice requested by the client.
• Working with the art director to devise creative strategies.
• An eye for detail.

• Built and managed a rich content calendar that attracts a qualified audience
• Managed and helped in growth of subscriber base by providing regular, useful content via newsletters and targeted mailings
• Managed social media engagement
• Created content for landing pages
• Optimized marketing automation and lead nurturing processes through email, content, and social channels
• Optimized content for search engines and lead generation
• Conducted analytics to improve strategies/tactics.

• Write copy as necessary, and submit for approval by supervisor.
• Write advertising copy for use on internet media to promote the station.
• Develop ideas or materials for the station’s blog by analyzing and interpreting news, current issues, or personal experiences.
• Give insight on programming by analyzing comments through the station’s interactive panel.

• Copywriting, Global Advertising Campaigns, Packaging Copy  Content, E-marketing Content, Quality Assurance.
• Provided additional assistance as a Tech. Advisor/Administrator & as a Client Servicing Executive. 
• Worked with & managed a highly qualified team responsible for executing major advertising campaigns from top-tier companies pan-India & globally.
• Mentored a team of interns learn the basics of Copy/Content Writing in Print & Package Advertising.