f57b1ad9-517f-410e-ac13-77b18d42862b

Andrew Smith

287 Custer Street, Hopewell, PA 00000
[email protected]
(000) 000-0000

Professional Summary

Analytical, results-driven recent graduate eager to utilize skills and knowledge gained through education and experience to assist organizations in developing and executing marketing strategies to drive business growth.  Exceptional communication skills and strong ability to lead teams through demanding situations.  Advanced technical knowledge including SEO, CRM, and Google Analytics and AdWords.

Employment history

Chief Marketing Officer, Stark Inc. Olinton, New Mexico
Nov. 2017 – Dec. 2017
  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Confer with production or support personnel to produce or coordinate production of advertisements or promotions.

Marketing Manager, Sanford-Gerlach. Port Seymourtown, Alaska
Feb. 2013 – Jun. 2013
  • Consult with customers to determine objectives and requirements for events such as meetings, conferences, and conventions.
  • Plan and develop programs, agendas, budgets, and services according to customer requirements.
  • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
  • Forecast and track marketing and sales trends, analyzing collected data.

Education

West Mississippi Institute, Carlchester, North Dakota
BBA, Business, Dec. 2010

Skills

Project Management
Expert

Marketing Campaigns
Expert

Strategic Planning
Expert

Sale Targets
Expert

516f754c-a6bf-4bcf-b6c6-4ae7669d1af3

Andrew Smith

287 Custer Street, Hopewell, PA 00000
[email protected]
(000) 000-0000

Professional Summary

I am an analytical, results-driven recent graduate eager with minimum experience in  skills 
utilization and knowledge gained through education and experience to assist organizations in developing and executing marketing strategies to drive business growth.  Exceptional communication skills and strong ability to lead teams through demanding situations.  Advanced technical knowledge including SEO, CRM, and Google Analytics and AdWords, Photoshop among others.

Employment history

Chief Marketing Officer, Yost and Sons. South Patrick, Massachusetts
Dec. 2018 – Present
  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Compile lists describing product or service offerings.
  • Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
  • Initiate market research studies or analyze their findings.
  • Consult with product development personnel on product specifications such as design, color, or packaging.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
  • Select products or accessories to be displayed at trade or special production shows.
  • Conduct economic or commercial surveys to identify potential markets for products or services.
  • Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
  • Conduct economic or commercial surveys to identify potential markets for products or services.
  • Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

Client Sales Executive, Fritsch Inc. Reenaberg, Maryland
Feb. 2016 – Mar. 2016
  • Deliver merchandise and collect payment.
  • Write and record orders for merchandise or enter orders into computers.
  • Explain products or services and prices and demonstrate use of products.
  • Contact customers to persuade them to purchase merchandise or services.
  • Answer questions about product features and benefits.
  • Circulate among potential customers or travel by foot, truck, automobile, or bicycle to deliver or sell merchandise or services.
  • Arrange buying parties and solicit sponsorship of such parties to sell merchandise.
  • Develop prospect lists.
  • Distribute product samples or literature that details products or services.
  • Order or purchase supplies.
  • Set up and display sample merchandise at parties or stands.
  • Present purchase offers to sellers for consideration.
  • Act as an intermediary in negotiations between buyers and sellers, generally representing one or the other.
  • Determine price schedules and discount rates.
  • Confer with potential customers regarding equipment needs and advise customers on types of equipment to purchase.
  • Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.
  • Prepare budgets and approve budget expenditures.
  • Direct clerical staff to keep records of export correspondence, bid requests, and credit collections, and to maintain current information on tariffs, licenses, and restrictions.
  • Direct, coordinate, and review activities in sales and service accounting and recordkeeping, and in receiving and shipping operations.
  • Assess marketing potential of new and existing store locations, considering statistics and expenditures.
  • Represent company at trade association meetings to promote products.
  • Represent company at trade association meetings to promote products.

Sales Representatives, Witting Group. Metzfurt, Montana
Mar. 2015 – Apr. 2015
  • Contact businesses or private individuals by telephone in order to solicit sales for goods or services, or to request donations for charitable causes.
  • Deliver prepared sales talks, reading from scripts that describe products or services, in order to persuade potential customers to purchase a product or service or to make a donation.
  • Explain products or services and prices, and answer questions from customers.
  • Obtain customer information such as name, address, and payment method, and enter orders into computers.
  • Record names, addresses, purchases, and reactions of prospects contacted.
  • Obtain names and telephone numbers of potential customers from sources such as telephone directories, magazine reply cards, and lists purchased from other organizations.
  • Adjust sales scripts to better target the needs and interests of specific individuals.
  • Telephone or write letters to respond to correspondence from customers or to follow up initial sales contacts.
  • Answer telephone calls from potential customers who have been solicited through advertisements.
  • Maintain records of contacts, accounts, and orders.
  • Schedule appointments for sales representatives to meet with prospective customers or for customers to attend sales presentations.
  • Conduct client or market surveys in order to obtain information about potential customers.

Education

Ratke Institute, East Herthabury, Minnesota
MBA, Marketing, Jun. 2017

Skills

Project Managment
Experienced

Graphic Designing
Skillful

Public Relations
Experienced

Online marketing
Experienced

Marketing
Experienced

chief marketing officer

  • Coordinate products or services demonstrations and promotions 
  • Contact customers to persuade them to purchase company services.
  • Arrange and solicit sponsorship for company events and programs
  • Develop prospect lists and arrange presentations with the sales teams.
  • Coordinate distribution of product literature that details services.
  • Conduct research and surveys to determine client Needs
  • Plan and direct staffing, training, and performance evaluations to manage performance.

chief marketing officer

  • Develop the AllHome and AllDay brand and positioning for the retail group of companies of Manuel Villar
  • Lead events that showcase the wine 
  • Directly coordinate  on an international scale to include embassies and large businesses 
  • Creates and maintains the imagine of the company

chief marketing officer

  • Through digital marketing explore more avenues for more visibility of the company and bring in more students.
  • Set goals to achieve the required number for each batch.
  • Coordinate and organize meetings for scaling the products. 
  • Coordinate marketing activities to promote products on online and offline marketing platforms.

chief marketing officer

  • Prepares and delivers speeches to further public relations objectives.
  • Coordinates and/or participates in trade shows, working with developers, advertisers, or production managers to market services.
  • Confers with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers and distributors.
  • As CCO, oversaw the management and renovation of the firm’s chief retail property into a 21st century interactive shopping experience; increased foot traffic by 276%, occupancy by 200%, and revenue by 72% in 8 months time. 

chief marketing officer

  • Market research to identify potential markets with growing demands of product line resulting in expansion of business to 4 additional countries
  • Launched SEM, SEO anc social media campaigns which increased the traffic on the website by 5x in 1 year
  • In-depth market research to identify and partner with new B2B partners in Middle East market
  • Arranges or attends public appearances and lectures for clients to increase company awareness.

chief marketing officer

  • Directs and coordinates marketing activities and policies to promote services, advertising and branding.
  • Directs the hiring, training, and performance evaluations of marketing staff; Oversees their daily activities.
  • Develops pricing strategies, balancing firm objectives and client satisfaction.
  • Negotiates contracts with vendors or distributors to manage cost while establishing distribution networks and developing distribution strategies.
  • Responds to requests for information from the media or designates an appropriate spokesperson or information source.
  •  Develops public relations strategies that will influence public opinion or promote ideas, products, or services.
  • Prepares and edits publications for internal and external audiences, including all press releases and photography.

chief marketing officer

  • Initiate market research studies and analyze their findings.
  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
  • Conduct economic or commercial surveys to identify potential markets for products or services.
  • Conduct economic or commercial surveys to identify potential markets for products or services.

chief marketing officer

  • Created strategies to market one of its kind “on the go personalized” non-electric and portable bowling machine.
  • Researched and suggested innovative marketing ideas during bi-weekly team meetings.
  • Assisted in devising new ways to drive traffic to company website and implement ideas through web, mail and social media outlets.
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

chief marketing officer

  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Compile lists describing product or service offerings.
  • Consult with product development personnel on product specifications such as design, color, or packaging.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.