bc58d323-f7c8-42b9-8f62-0311fe2fc5e0

Andrew Smith


287 Custer Street, Hopewell, PA 00000

andrew_smith@example.com

(000) 000-0000

Professional Summary

  • Solutions-focused and result oriented professional with 5 years of a successful career with diverse roles distinguished by commended performance and proven results. 
  • Currently associated with Accenture as a DV360 [Display & Video 360] aka DBM [DoubleClick Bid Manager] subject matter expert and involved in all activities related to Digital Marketing and troubleshooting issues within DV360. 
  • Programmatic Media Buying Strategist and RTB Senior Specialist.  
  • Excellent interpersonal, communication and organizational skills with proven abilities in team management and planning. 

Employment history

Business Operations Analyst, Sipes LLC. Numbersport, Iowa
Apr. 2018 – Present
Working on a project for DoubleClick Bid Manager (DSP) at Google Onsite in Hyderabad, India as a Programmatic Media Buying Strategist & Double Click Bid Manager Specialist.
  •  Handling internal consults for in-depth troubleshooting, collaborating and working with several internal teams. Continuously sharing insights on process improvement and provide risk analysis for possible changes. 
  •  Assisting Account/ Campaign Managers for developing, implementing and managing marketing Campaigns. Troubleshooting the client’s campaigns On Online Advertiser, Reviewing and analyzing the campaign performance. 
  • Suggesting best practices to clients to improve the campaign performance. Provide custom based reports to clients highlighting various factors affecting campaign performance. (Inventory availability reports, Pixel load reports, Floodlight and Conversion reports etc). 
  • Creating and optimizing the ad campaigns based on client’s requirement. Working with major clients and other different clients using Display & Video 360. 
  • Analyze online statistics and identify areas & suggest clients to optimize online marketing performance. 
  • Helping Campaign Managers/Account Managers to programmatically buy the media as per their Campaign requirements. 
  • Carry out the general quantitative and qualitative research and produce reports and then use them to recommend clients to improve the effectiveness of the campaigns. 
  • Implement, review, QA the creative tags and assets and troubleshoot all Creative Ad related issues. 
  • Troubleshoot all complex issues related to billing, campaigns performance, creatives within DBM. 
  • Cross Product knowledge : Campaign Manager [DCM], Google Ads. 

Senior Associate, Toy-Langworth. Ritchieport, North Dakota
Jan. 2014 – Apr. 2014
  •  Search and Rescue Associate – Blended Process. 
  • Semi Voice – Escalation Emails and Calls. 
  • Assisting customers with any troubles or inquiries that they might have related to the products purchased/displayed. 
  • Understood customer requirements and provided appropriate clarifications and solutions. 
  • Delivered prompt and professional solutions for customer inquiries via direct phone, email, online chat etc. 
  • Worked within various teams to ensure outstanding customer service is provided. 

Education

Larson College, South Dannieburgh, Kansas
Master of Science, Digital System and Computer Electronics., Apr. 2016

East Goldner, West Palmashire, Nevada
Bachelor of Science, Electronics and communication Engineering, Oct. 2012

Von Academy, Lake Santina, Oregon
High School Diploma, Intermediate (MPC), Feb. 2008

East Maine Institute, Medhurstmouth, Michigan
High School Diploma, ICSE, Feb. 2006

Accomplishments

Languages

English

Hindi

Telugu

Skills

Programmatic Media Buying Strategist and RTB Senior Specialist.

Campaign Manager (CM) and Trafficking

M.S Excel

Google DSP (Display and Video 360)

business operations analyst

  • Thorough knowledge on management, optimization, and execution of Real-Time Bidding (RTB) video progressing campaigns trading, analytics, PMP, networks, media research, and technical integrations.
  • Familiar with KPI’s: CPA, CPC, CPM, Attribution and  LTV, Video and Native buying plus.
  • Hands-on experience working with programmatic technology used to buy and optimize Programmatic & Online Media campaigns (ideally with a range of suppliers, such as DBM, Atlas, Media-Math, App-Nexus).
  • Troubleshoot the obstacles facing the various stakeholder groups and develop recommendations to increase the overall effectiveness of online marketing department  especially in DBM.
  • Optimize digital campaigns in DSPs and various other platforms (including social media) and activating all Ad Op tasks (e.g.: Ad Serving, Creating Tags,Campaign Setup) and advise the business of pertinent advanced framework improvements (DSP, DCO, DMP, Attribution, etc.).
  • Manage key relationships with programmatic marketing agencies & inventory publisher with Digital Marketing Manager.

sr. business operations analyst (social & forums)

  • Assist with social projects & special reporting as needed
  • Develop and manage online marketing campaigns, effectively driving brand awareness, Engagement and traffic to social media pages
  • Responded to comments, posts and questions from various channels (Twitter, Facebook, Instagram)
  • Became SME (Subject Matter Expert) within 9 months and was given an opportunity to coach new hires
  • Continuously monitor online public relations and ensure the success of client programs
  • We provide the best experience by resolving issues, listening to feedback, and sharing tips tricks via social media

business operations analyst

  • Work as a Revenue Manager with a portfolio of over 35 Hotels of one of the top 10 US Hotel Chains. Provide constant support to the properties to help improve their Gross Room Revenue by strategically pricing themselves in a dynamic Hospitality market. 
  • Analyze data gathered, reports created based on past, present and future performance of the properties to develop solutions, strategies and alternative methods based on the market and customer behavior to increase the overall Revenue.
  • Confer with personnel concerned with the Properties to ensure successful functioning of newly implemented strategies and solutions.
  • Document findings of study and prepare recommendations for implementation of new solutions, procedures, or any other functional changes.

senior business operations analyst

  • thorough communication
  • Resolving issues related to Trace/Chargeback files as well as any corresponding discrepancies related to file errors resulting is overall discrepancies of less than 2%
  • Understanding, interpreting and communicating complex contracted price structure and resolving all related pricing discrepancies
  • Reconciling accounts receivable for assigned Trading Partners and resolving all outstanding/unresolved issues within specified timeframe
  • Managing the Fee For Service Trading Partners Scorecard and developing new Fee For Service reporting tool 
  • Monitoring inventory levels for Fee For Service Trading Partners to ensure contractual compliance
  • Issuing monthly/quarterly payments for Fee For Service ($15M annually) 

business operations analyst

  • Audited new accounts to ensure they met business regulations
  • Tested new audit application using general guidelines and reported data inefficiencies to troubleshoot problem areas
  • In charge of hiring candidates from various 
  • In charge for analyzing the forecast an act upon it and apply an effective staffing module to fit the client requirements and pattern countries for the interviewing phase 

business operations analyst

  • Conducted retailer audits to prevent business malpractice, resulting in an estimate of $67,000.00 in chargebacks
  • Audited new and existing customer accounts to ensure they met business regulations
  • Subject matter expert in QA procedures during Supervisors’ absence
  • Interfaced with IT, Supervisor, and Project managers to collaborate on a new application for auditing
  • Tested new audit application using general guidelines and reported data ine?ciencies to troubleshoot problem areas

business operations senior analyst

  • Client Relationship Management, Project Management, Operational excellence, Performance Management, People Management and Escalation Management being my core responsibilities 
  • Automation Enhancement 
  • Operation Excellence 
  • Managing  200+ Analysts from 10+ countries for Content Moderation
  • Leading team to perform at maximum efficiency respecting the Utilization percentage from the legal working hours 
  • Focused and determined in ensuring the shift’s KPI’s/SLA are met. 
  • Making sure the analysts have what they needed from the companies policies and the client prospective to perform their jobs 

business operations analyst

  • Gap Analysis and support data collection across cross-departmental business operations.
  • Applying Process Improvement Methodologies – Six Sigma
  • Cross Product knowledge : Campaign Manager [DCM], Google Ads. 
  • Maintain fraud/scam patterns to improve efficiency and effectiveness of company systems.

business operations analyst

  • To build and manage multiple client outreach campaigns and co-ordinate with client’s operations team to deliver SLAs 
  • To maintain SLAs & KPIs for the business accounts
  • To analyze large amounts of data/trends and to use the conclusion to improve campaigns
  • Troubleshoot all complex issues related to billing, campaigns performance, creatives within DBM. 

business operations analyst

  • Review and take action on social media content with high quality & accuracy as per the internal standard policy guidelines safeguarding users from a bad user experience and thereby preserving the users trust on the platform.
  • Communicate timely progress to internal and external stakeholders, including the ability to synthesize feedback and pre-identify and proactively act on scam trends.
  • Analyze, organized, consolidate and visualize large amounts of data from multiple sources in order to identify trends and opportunities that drive operational improvements, such as content review accuracy and policy changes on the platform.
  • Coached and mentored new reviewers to have the best knowledge about the policies.
  • Informed the team about the daily and weekly updates and also provided feedback to the reviewers to improve their client experience.
  • Present ideas via reports and presentations, outline findings and make recommendations for improvements.
  • Communicate results of technical analysis with non-technical partners.

business operations analyst

  • Gap Analysis and support data collection across cross-departmental business operations – Production Line.
  • Applying Process Improvement Methodologies – Six Sigma.
  • Delivered efficient analytical solutions including:
  • Implement, review, QA the creative tags and assets and troubleshoot all Creative Ad related issues. 

business operations analyst

  • Working as UK Exports Order Management analyst which includes managing Stock transfer Order, US Export Orders, Europe Export Orders and UK Export Orders, South Africa export orders, Australia Export orders. 
  • Working on SAP transactions VA01, VA02, VA03, ME21N, ME22N, MMBE, VF01, VF02, YUKSDMD_AV, ZSDSLSL_AVA_STOCK, VA14L, VL10G, VL10A and VL02N. 
  • Experience in ZOR, ZPEU, ZPRE order creations via VA01, Stock Transport Orders (STO’s) for rebalancing stock from one warehouse to another. 
  • Worked with demand planners for creating STO orders directly via TLB (Transport Load Builder). 

business operations analyst

  • Review and moderate content on Social Media networking platform as per the internal standard policy guidelines safeguarding users from a bad user experience
  • Analyze, organized, consolidate and visualize large amounts of data from multiple sources in order to identify trends and opportunities that drive operational improvements, such as content review accuracy and policy changes on the platform
  • Handled escalations for the Appeal Queue and simultaneously educating the business advertisers on policies to help them tailor better content
  • Communicate timely progress to internal and external stakeholders, including the ability to synthesize feedback and pre-identify and proactively act on scam trends
  • Present ideas via reports and presentations, outline findings and make recommendations for improvements
  • Participated in the testing and launch of new tools and provided helpful insights to make it more efficient for the reviewers to us.

business operations analyst

  •  Handling internal consults for in-depth troubleshooting, collaborating and working with several internal teams. Continuously sharing insights on process improvement and provide risk analysis for possible changes. 
  •  Assisting Account/ Campaign Managers for developing, implementing and managing marketing Campaigns. Troubleshooting the client’s campaigns On Online Advertiser, Reviewing and analyzing the campaign performance. 
  • Suggesting best practices to clients to improve the campaign performance. Provide custom based reports to clients highlighting various factors affecting campaign performance. (Inventory availability reports, Pixel load reports, Floodlight and Conversion reports etc). 
  • Creating and optimizing the ad campaigns based on client’s requirement. Working with major clients and other different clients using Display & Video 360. 
  • Analyze online statistics and identify areas & suggest clients to optimize online marketing performance. 
  • Helping Campaign Managers/Account Managers to programmatically buy the media as per their Campaign requirements. 
  • Carry out the general quantitative and qualitative research and produce reports and then use them to recommend clients to improve the effectiveness of the campaigns.