brand manager Archives

creating content for social media channels (Instagram and Twitter)
generating and running ads to promote business on Facebook and Instagram
developing, refining, and reinforcing brand identity in the company’s online presence and inside the company
Create of content, marketing and business plans

Create Brands Guidelines for Asia Markets(CN/TH/VN)
Manage social media Accounts(FB/Instagram/Weibo etc.)
Make sure all published Banners/Logos meet Client’s requirements
Manage Contents on all brand related platforms including email and social media
Assigning Tasks to relevant teams

Development of social networks, creating a promotion strategy.
Working with mass-media and mass-messaging programs
Creating customer support channels
Search for employees, training and formation of a productive team
Negotiations with suppliers, involving them in joint work
Creation of a strategy, preparation and organization production
Edite texts, filling the site with content

Share best practice with the wider business & drive continued innovation
Follow up and monitor the sales performance of each marketing activity or promotions.
conduct training and induction sessions for all employees.
Liaised with Trade Manager and Area Managers to ensure all planned promotions were executed and toolkits implemented

maintaining websites.
Assisted clients with Business plans, purchase, branding,advertising and marketing of Luxury eyewear brands.
Designed and crafted marketing and e-marketing materials on a range of products, for brochures and advertisement , insured uniformity in the brand language for all the luxury brands.
Initiated a series of integrated marketing campaigns including email , print, digital, outdoor and social media analysis.
Involved in promotion and sales of Corporate Gifts PAN India.
Promotion and sales of diffusion brands in e-commerce websites like Jabong, Myntra, Flipkart etc starting from product photoshoot , cataloging, product promotion, sales, billing , delivery and payment follow ups.

قم بتوجيه اختبارات التوظيف أو التدريب أو الأداء
إجراء المسوحات الاقتصادية أو التجارية لتحديد الأسواق
التفاوض على العقود مع أو أو الموزعين لإدارة توزيع المنتجات أو إنشاء شبكات توزيع أو تطوير استراتيجيات التوزيع.
تحديد أو تطوير أو تقييم إستراتيجية التسويق ، بناءً على المعرفة
تقييم الجوانب المالية لتطوير المنتج ، مثل الميزانيات والنفقات ومخصصات البحث والتطوير.
تطوير استراتيجيات التسعير ، لتحقيق التوازن بين أهداف الشركة ورضا العملاء.

Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers (Owners).
Role : Online & offline activity support for lead generation.
Strategy making for Brand awareness.
Management of Social Media Platforms.
Managing all communication material.
Execution of exhibitions.
Research for target audience engagement.

Responsible for the marketing and distribution of international brands such as Dial antibacterial products, Purex detergent and Panama Jack Sunblock.
Developed long-term and short-term brand plans and developed and updated the brand essence and key brand benefits of assigned brands
Developed promotional and point of sale toolkits for execution in various outlet segments
Liaised with suppliers to ensure adequate stock of promotional and point of sale material
Liaised with supply chain and production as necessary to develop demand plans on a monthly basis
Closely monitored stock levels and liaised with supply chain to ensure variances to demand requirements were addressed
Managed budgets to ensures advertising and promotion expenditure were in-keeping with spend

Interview, select, and train warehouse and supervisory personnel. Arrange for storage facilities when required.
Setting brand standards, mission, and goals.
Researching consumer markets and opportunities.
Analyzing market trends and competitors’ methods.
Improving the brand’s reach to customers.
Improving brand recognition and reputation.
Developing and implementing strategies for marketing and customers.

Responsible for the implementation of Red Bull’s marketing mix on campus.
Infusing Red Bull into the student lifestyle through co-ordination of projects on university campuses and support of student events.
Induces trial, develops new usage situations and creates positive word of mouth about the World of Red Bull.
Sales Support through implementing sales and marketing projects on campus.

Coordinate all the marketing activities
Develop pricing and packaging strategies
Manage brand products according to trends from information on consumer researches, historical sales data, media data and market surveys.
Analyzing and preparing the data in order to propose the brand marketing plan for the coming year in terms of sales, revenues, profits, distribution channels, costs and present to the upper management
Work closely with creative any other relevant departments to come up with promotional campaigns during certain times of year.
Analyzing brand, market and competitors
Data analysis and reporting of marketing activities

Planned, designed and developed in-store POP and PDQ for key channels including Walmart, Costco and GNC.
Created and designed in-store promotional materials that aligned with branding guidelines.
Worked as a 3D graphic artist to create product renderings and show in-store mockups in a virtual reality.
Take responsibility for the management and ongoing coaching of direct reports & ensure the team implements their plans for their agreed titles on a day-to-day basis in accordance with strategy

Develop marketing budgets and ensures total cost budget management for all marketing expenses
Give feedback to the marketing team on the success of sales promotions
Lead the forecasting and budgeting process for acquisitions
Manage campaign budgets, channels and expenditures to meet efficiency targets

Promote and market product and services to branches, build customer loyalty and engagement.
Develop and execute go to market marketing strategy in support of business deliverables.
Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
Formulate and coordinate the development & implementation of marketing plans for the business.
Manage the digital strategy of the business

Develop partnerships marketing strategies in line with marketing communication strategy and goals
Budgeting national partnership direction.
Bringing to life scalable partnerships aimed to retention and user acquisition. – Create image cooperations with global brand to build brand loyalty and show different usage occasions through testing various mechanics.
Development event marketing strategies focused on increasing awareness, acquiring leads, converting new users and nurturing current customers.
Work with cross-functional teams to ensure positioning, messaging, goals, and tactics are achieved before, during, and after each respective event.
Develop and review creative concepts for events and work with campaign teams to build and enhance programs.

Managing of all POS items
Organising and allocation of POS items
Organising trade shows
Organising of yearly conferences

Managing the standard price segment brand & economy segment brand in the IBTC product portfolio – Eagle Whisky & Golden Island Rum.
Formulating & implementing annual brand marketing plans, responsible for delivery on turnover, profit, market share & market penetration targets.
Developing and implementing consumer engagement activities-National and regional consumer promotions, Experiential Marketing Campaigns.
Developing trade & retail plans -National & regional trade and retail promotions to ensure volume growth & achieve sales targets.
Developing thematic and tactical advertising campaigns with advertising agency.
Liaising with overseas suppliers on developing premiums and POSM.
Formulating General Marketing annual budget, responsible for administration of Marketing Department such as 1st screening interviewer of brand marketing team recruitment, managing departmental operation expenses and capital expenditure.

Set the overall acquisitions strategy and objectives to help the team meet their monthly target
Track, monitor and assess performance of all marketing activities to generate new subscribers
Work closely with Retail Stores Operations to improve reporting capabilities, marketing dashboards and develop understanding of related metrics
Develop & actively explore other areas of opportunities to acquire new subscribers and to help drive revenues
Build effective working relationships with existing partners and other stakeholders
Take a lead role in planning and implementing future wide/seasonal cross-sell promotions delegating responsibilities to the team & working with retention & e-commerce teams
Report Monthly Sales KPI’s to senior management

Developing Growth and Product marketing communications for Careem app to increase monthly customer engagement by 10%
Leading the development of brand architecture and visual guidelines for Careem PAY, Careem BIKE and Careem BUS
Developing marketing plan and strategy for net-new products (Careem REWARDS, Careem for Business, Packages, Inapp Chat, Underpayments) and releases of existing products while managing the cross-functional implementation of the plan
Maximized the debit/credit card penetration by 15% across the network through the development of strategic marketing framework and its implementation for Careem PAY
Led the design and implementation of new Careem website that increased the organic driver sign ups by 30% and customer sign ups by 5%

Support the PR and digital team.
Post campaign reporting.
Liaising and reporting to overseas principal
Support to sales team

Developed Brand Key for Baby Care Brand for Piramal Consumer Products
Built a 1.5 year NPD roadmap to build range and improve profitability
Designed and executing a revamped visibility program and trade structure to improve visibility & availability
Digital – Building WOM among mothers via integrated digital communication and focussed micromarketing
Packaging – Renovated the brand packaging and re-launched Little’s to improve preference and product appeal
Research – Executing concept tests for NPDs and conducting U&A studies to develop sharp actionable insights

Accountable for brand health, brand voice, positioning and key messaging across all touch points, channels, and customer experiences
Leads the creative strategy and direction for all brand communication assets to achieve multi-channel customer reach and acquisition across diversified digital platforms and other communications channels appropriate to Globe Postpaid Business
Direct report to Vice President of Postpaid Brand – Consumer Mobile Business
Oversees proper and timely implementation of GTM plans in accordance with the set objectives, strategies and requirements that contribute to achieving targets of the EG business
Translates insights gathered on competitive landscape, industry perspectives and trends, new market opportunities and customer needs into inputs to the organization
Provides options to management on relevant data driven strategic information for decision making purposes
Establish metrics for the measurement of marketing program effectiveness

Compiling presentations and reports
Managing advertising agencies and PR companies
Monthly reporting to CEO
Overseeing projects and making sure timelines are adhered to
Compiling of Brand Plans
Allocation of A&P spend
Creating and managing the A&P calendar

Achieved +60% growth in 2016 for Club Monaco
Successfully established new shoes brand, Staccato, to Thailand market and increased ranking to top 3 in Shoes department in month launch
Leading a small creative team.
Manage the marketing budget in collaboration with finance and General Manager Marketing.

Designed a new logo and slogan for Oak Knoll
Designed a new logo and uniforms Oak Knoll’s sports teams
Brand management of global partners – Lego, DreamWorks, Hot Wheels, ABC KIDS and The Wiggles.
Leverage local media relationships.

+70% Sales growth for Dr.Jart+ by aggressive expansion plan to new channels and initiate “Try before you buy” campaign
Successfully established new brands to Thailand, Dr.Jart+, JackBlack, Lipstick Queen, Peter Thomas Roth, Kora Organics
Retail promotional POS campaign materials.
Create business presentations and proposals.

Develop and execute the marketing strategy in collaboration with General Manager Marketing.
Brief, plan and book advertising media – agency and direct.
Brief and manage creative agency partner.
Develop and manage campaign roll outs.
Content development.
Digital channel expertise.
Manage and develop all marketing collateral for various departments within the business.

1.Markt Research
2. Data analysis (Traffic Analysis From Google Analytics)
3. On Page SEO
4. Off Page SEO

Developed and led a design team of 17 members, which functioned as a full service in-house design studio specialized in UX design and multimedia solutions. Saved approximately 40% of the annual advertising budget by directing the work from an external ad agency to the in-house team.
Collaborated and managed cross functional teams and vendors for multiple projects.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. Led a team of 3 responsible for promoting and advertising the E-wallet startup all over Delhi.
Led a team of 3 responsible for promoting and advertising the E-wallet startup all over Delhi.

Ensure that project execution is on-strategy with the brand’s / company’s objectives
Direct report to Vice President of Prepaid Brand – Consumer Mobile Business
Make sure that outputs are produced on time and are of good quality
Oversee the production process, drawing up a production schedule
Liaise among different departments and other stakeholders
Ensuring that the production is cost effective
Check and report effectiveness of projects executed

brand manager

brand manager

brand manager

brand manager

brand manager

brand manager

brand manager

brand manager

brand manager

brand manager

senior brand manager

brand manager

brand manager/payroll officer

brand manager

brand manager

brand manager

brand manager

senior brand manager / regional marketing manager – consumer mobile postpaid business

brand manager

brand manager

brand manager

senior brand manager / transformation head – consumer mobile postpaid business

junior brand manager

brand manager

brand manager

senior brand manager

brand manager

brand manager

brand manager

brand manager / platforms manager – consumer mobile postpaid business