brand director
- Research for Western partners, attending international trade Fairs to detect the future trends,
- Conduct business intelligence studies (monitoring competition, pricing analysis and recommendations
- Creation of a Quality control center for a better adaptation to the European standards,
- Work closely with the Designer and Owner to make sure that the brand remains recognisable, up to date and exciting to customers.
- Plan ways to promote and change the public perception of the brands by adapting it to the European market.