assistant brand manager Archives

Assisted the work of various exhibitions.
Assigned for designing website banners, product banners, product manuals, product literature and quick start guide.
Responsible for communicating with inter department and vendors.
Responsible for improving and analyzing the website rankings.
Responsible for content development for website and branding related documents.

Identifying opportunities basis current consumer needs and developing new mixes with a robust pipeline on the brand in South Asian markets (India, Pakistan, Bangladesh, Sri Lanka, Nepal)
Leading cross-functional teams to run projects/innovations and land mixes across South Asia in time
Analyzing brand performance and strategizing to grow the brand across South Asia
Lead the initiatives on gross margin improvement for the brand across markets
Partnering with the traditional and digital media agencies on developing communication mixes across media for each country in the region
Managing budgets and spends to deliver projects OTIF with cost optimization

Develop and Execute a regional off and on line marketing plan for the region ( Egypt , Saudi Arabia & UAE )
Organizing and attending events such as Conferences and Exhibitions. ( Gulfood Manufacturing
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. in Dubai )
Closely monitors and analyzes sales volumes, market share trends and competitive activity.
Assists in developing and executing promotional initiatives to proﬁtably increase consumption within budgeted parameters
Assists in the identiﬁcation and development of business building ideas and works with other business unit team members to execute the plans that meet investment criteria.
Coordinates product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, and advertising agencies).

Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and internal factors
Use sales forecasting or strategic planning to ensure the sale and profitability of products, analyzing business developments and monitoring market trends
Leading cross-functional teams to run projects in response to business exigencies that deliver delta over planned turnover
Partnering with traditional media and digital agencies to develop communications best suited for each medium
Leading E-Commerce channel for the brand by devising and deploying best-in-class practices for the platform ensuring profitability, turnover and growth ahead of market
Leading strategy on democratization of color cosmetics nationally

Aligned to Deli, Ready Meals and convenience, Bakery, Woolworths Metro, Kids & Celebrity Brands
Formulate, direct and coordinate marketing channel plans to promote products and services, working with various stakeholders both internally and externally
Identify, develop, or evaluate marketing strategy – Market reasearch, category reviews, Post launch reviews, use of quantium, mintel and aztec to asses performance of NPD/EPD or existing category and monitoring market trends.
Be part of initiating market research studies & analyze their findings. Then using these findings to build relevant communication messaging to attarct to the target market.
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services,

Development of the brand’s activities on an international scale
B2B & B2C
Copywriting
Follow up sales all over stores , check daily sales , check customer service standard and handling problems , review new lines and new collection , improve performance to meet the target and achieve the best sales

Social media management- checking the content if its engaging, relevant and informative.
Budget management for Handy Andy.
Sales Document- compiled and presented Sales quarterly review for Domestos.
Handling Comfort Hugs Campaign- delivered all campaign elements to the agency and executed successfully on time.
Handling weekly tracker for Domestos and Handy Andy- Tracking how these brands were performing on a weekly bases, based on volumes and turnover.
Handling Domestos Germ Busters Club- delivered all campaign elements to the agency on time and finalized the store and school list for the campaign.
Office Administration- ordering stock and booking transportation, processing CEs and Invoices.

Assisted in Global launch of Ponds Naturals range including Asia, Middle East, America, Europe (Naturals had performed outstanding especially in SEA with 140% over forecast in Q4’11; nominated the top innovation in Asia by the president of personal care)
Led Pond’s BB cream global launch preparations from idea proposal to product & concept development with cross-functional team, 6Ps, IBC (BB launch immediate success, took the leadership after 1 month of launch with 34% share overtaking Maybelline in Nov 12’ in Thailand)
Designed and executed 3 successful campaigns that generated maximum business leads and brand popularity in one year.
Led three-person staff and negotiated vendor contracts which resulted 10% decrease in overall purchase rates of media buying and printing services.

Creating yearly Marketing plan with all the marketing activities.
Handling and organize promotional activities or trade shows and all the on-ground activities.
Handling all the digital activities.
Assisted in Dove Hair Fall Therapy range, Dove Splash Body Wash range, “The Miracle of Nano” and “Go Fresh” campaign launch – led customer selling story for key retailers, 4Ps strategy and Integrated Brand Communication (“IBC”) development

assistant brand manager