• Working on Partnership and Franchise.
• Making sure the Brand guidelines are followed evenly by implementing brand guidelines, making it easier to maintain the quality and integrity of brand’s image.
• Setting the guidelines and communications for further expansion of the business.
• Developing and defining the Standard Operating Procedure (SOP) documents for clarity and consistency.
• Making quarterly projected reports for analyzing the past performance.
• Organizing meetings with the alliance partners and generating reports individually.
• Creating survey reports and competitive analysis reports on a quarterly basis.

• Building the startups Eco-System partnership across the country with various organisations.
• Leading the DemoDay department in the company and working directly under the founders.
• Was part of various meetings held in 12 different cities in the country with various entrepreneurs, investors & mentors.
• Routinely setting the investor meetings for collaboration.

• Managed the alliances management and external manufacturing for in-licensed products portfolio of 22 Million USD assigned for 30+ strategic business partnerships for the organization covering over 16 countries. 
• Handled the imported & in-licensed product portfolio from the product launch to commercialization. 
• Proven accomplishment in delivering cost reduction in operational expenses by contract negotiations and strategic souring which resulted in inventory optimization and 1.2 Million USD in savings for the organization. 
• Started with key account management with a basket of 7 clients in the first year and went on to increase the portfolio to 30+ clients in 3 years. 
• Ensured the un-interrupted supplies and stock and OTIF maintenance >95% on a monthly basis across India and Emerging Markets. 

• Planning and overseeing new marketing initiatives for the expansion of business and build brand recognition. Develop a communications strategy, which includes the branding of the organization. 
•  Diligently working in expansion of the business for Coffic in Hyderabad |Indore | Pune | Chennai
• Onboarded 48+ Creative workcafes in a duration of 3.5 Months.
• Managing negotiation & user experience at the creative work cafes.
• Marketing analysis: This would include collecting data on consumers, competitors and market place and consolidating information into actionable items and reports.
• Ensuring the Coffic website is updated consistently by overseeing the functionality of the website.
• Establishing brand guidelines and growth strategies to handle Event Marketing.

• Leading alliance and and strategic partnerships to source merchant funded offers for clients like Mastercard, Visa and Rupay etc.
• Managing and delivering projects worth 85 Lakhs across various sectors for banks and other financial institutions.  
• Payment redemption reports, end to end project delivery.
• Worked in healthcare sector to deliver a new in-house project.