5aa05c2c-6775-4f15-9682-8dea37afb2be
Professional Summary
9 years in Digital Marketing, with hands on experience across different facets such as Digital Marketing, Social Media Marketing, Asset and platform development and Online Media.
Currently serving as an Account Director at FoxyMoron,, responsible for end to end digital management and growth portfolio of various clients.
Employment history
Account Director, Welch Group. Lake Lanceland, Arkansas
Apr. 2019 – Present
- Leading the account management team for half of Gurgaon business portfolio for FoxyMoron
- Client management, Campaign Planning, Digital Strategy, Digital KPIs planning and operational management
- Responsible for achievement and Implementation of account objectives revenue targets, team planning, billings and process development
- Client relationship management, point of contact and point of escalation
- Current Brands -Huawei, Dyson, DS Group – Catch, Pulse, Chingles, Pass Pass, Sofy, Vega, Orient Bell Tiles, India Gate
Head Client Servicing, Fisher-Hills. Porfiriobury, South Carolina
Mar. 2019 – Oct. 2019
- Heading the Client Servicing team for this start up
- Account management for leading brands like Fortis, HT, Tefal, SHRM, Maharaja Whiteline
- Delivery hand for pitches and business development to bring in new account for the agency
Group Head – Client Servicing, Frami Inc. South Donette, Michigan
Feb. 2014 – May. 2014
- Key member of the core team responsible for planning, supervising and coordinating of strategic digital marketing initiatives across a portfolio of accounts including but not limited to Social Media, Media planning and Buying, Platform and backend development and creative
- Part of the core management team responsible for achievement and implementation of account objectives including revenue targets, manpower planning, internal process development and deployment
- Primary client relationship holder and contact point for all aspects of the account
- Brand Custodian and responsible for the development of brand personality on digital as well as assist in planning and supervise adherence to strategic, annual digital roadmaps for my accounts.
- Accounts being Handled: Pepsi – Slice, Hindustan Times, Panasonic Mobiles, Karbonn Mobiles, Fever 104 FM, Saya Homes, Kwality Milk
Account Manager, Flatley-Little. New Buddymouth, California
May. 2011 – Jun. 2012
- Responsible for project and account management for major brands like Indigo, Cleartrip, Monster.com, Hindustan Times, Aashirwaad Atta
- Key responsibility was to align Brand strategy with Digital Strategy with the intent of driving higher brand affinity for increase in recall and stake in consumer mindset
- Planned, Supervised and executed a multitude of social media campaigns across the above clients
- Competitive tracking and review to advise and recommend counter digital strategy and interventions
- Up selling of project ideas and agency services
- Monthly Analysis and Reporting including SEO, SEM reports with recommendations for improvement of these touchpoints
Education
Green University, Kovacekberg, Colorado
MBA, E-Commerce, Oct. 2010
Herzog Institute, Port Wanda, New York
Bachelor of Science, Zoology, Botany and Chemistry, Nov. 2008
Skills
Business Management
Team Management
Client Servicing, Account Management
Tools and Analytics
account director
- Work as a team to help deliver contractual requirements, prepare presentations and complete necessary account admin and reporting
- Ensure invoicing procedures are followed
- Agree and manage budgets and P&L’s
- Ensure profit is maximized through analysis of performance
senior account director
- Formulate plans to extend business with established accounts and to transact business as agent for
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies. accounts.
- Provide onground feedback for new solution launches within the company
- Lead audits conducted by the clients and by the organisation
account director
- Manage small team of social networks content creators for various local and global brands such as Samsung Electronics, Carlsberg Group, Viking Line etc.
- Develop social media strategies for brand awareness and performance campaigns.
- Building relaionships with clients and B2B partners,
- Calculate revenue, sales and expenses, using financial accounting software.
account director
- Team management;
- Management of client service department;
- Responsible for budget setting, achievement of the the topline and bottomline and improving profitability of the Chennai branch
- Participate in new client pitches at other branch offices
account director
- Responsible for day-to-day management of the global Citibank account which totaled $20M in revenue
- Key point person for research and development of fully integrated above-the-line campaigns, including broadcast, print, digital, social, as well as below-the-line initiatives including direct-mail and email
- Responsible for managing Citi’s co-brand relationships with American Airlines,Hilton and AT&T
- Oversaw 25-person account team to ensure agency product met client expectations
- Managed account workflow and resources to make staffing recommendations to Group Account Director
- Reviewed all client documentation to ensure accuracy and consistency, including creative strategy briefs, timelines, estimates, media plans, point-of-views and results analysis
- Conduct full team performance appraisals, create development plans, as well as provide mentoring and training, and delivers ongoing performance feedback to direct reports
account director
- To consult and prepare branding solutions for the clients, customizing them according to the (a) need and budget (b) Brand Presence and Visibility and (c) Relevance for the client
- Creating effective digital strategies and work collaboratively with the planning and creative team
- Worked closely with multiple publishers and content platforms
- Manage client contracts and renewal
account director
- Used referrals, social selling, email marketing, and cold calling daily to book product demos
- Hit daily KPI’s of >100 combined dials and emails
- 132% quota attainment in first campaign as the #1 new Account Director
- Closed deals with an AAV of $5K – $40K USD
- Met with executives at US schools to push enterprise adoption of Top Hat through site licences and standardizations
- Traveled to campuses to conduct in-person meetings and close new business
account director
- Client and project management;
- Strategic planning;
- New business;
- Identify, develop, or evaluate advertising strategies, based on knowledge of establishment objectives, market characteristics, and cost and markup factors;
account director, cochlear
- Provide technical input and advice on print projects as required
- Take briefs from the client including full specification details and deadline dates and manage from start to finish
- Suggest alternative options and innovation where possible
- Produce detailed specifications for internal and external clients based on client knowledge
- Deliver a high level of customer service
- Monitor projects to ensure they are delivered to specification and on time
- Implement new methods and procedures as required
account director
- Extended agency role into communication consultancy arena by planning & holding facilitation sessions across Markaz departments using DDB Springboard tool in order to discover and build consensus for corporate positioning
- Actively involved in new business development through working on pitches and leading agency team
- Be up to speed with the latest marketing/brand positioning strategies and innovative ways to create mind space and market share for existing and new clients
- To meet the advertising revenue target through new business development to corporate clients and Media buying agencies
account director
- Negotiated and activated first media sales promotion (worldwide) for Harry Potter Movie (2004)
- Partnered with Italian international collectable merchandise business Panini (worldwide annual turnover USD $900 million+) to distribute and market their licensed products in Aust/NZ for three years.
- Maintained a roster of active clients working with them to improve their business through a variety of digital marketing strategies and tactics.
- Deliver Agency Presentation to the key team members / decision makers of Potential Clients
account director
- Account Planning
- Strategic sales plays
- Monitoring Investor relations
- QBR’s
- Weekly Forecast
- <10% Forecast Accuracy
- Quota Achievement
account director, human capital management and finance
- 158% of plan for 2017
- #1 sales representative in the company for sales and retention
- Achieved double digit growth for the HCM and Finance practices
- Sold multiple net new subscription services to global accounts
account director
- Design, Setup and Manage Loyalty & Reward programs for clients in the Banking and Automobile space
- Set program KPI’s with the key stakeholders by understanding business and objectives of the client
- Ensure program KPI’s are achieved through data analysis, customer segmentation and marketing campaigns
- Measure effective of the marketing campaigns and the mediums used for communication
- Identify and onboard relevant brands as a part of the redemption catalogue to suit the profile of the customers
- Conduct quarterly market research and analysis projects to stay abreast with the latest developments of the competitors operating in the banking and automobile space
- Monitor customer query handling managed by the helpdesk support team
account director
- Develop pricing strategies, balancing firm objectives and client satisfaction.
- Directly managing a team of account managers.
- Strategizing and implementing digital campaigns.
- Planning, proposing and executing Digital Media plans to Brands for testing effectiveness on ROI.
- Working with Pitch team to conduct successful creative pitches.
account director
- Managed a team of Account managers & strategist to deliver on multiple projects across a range of industries.
- Worked with team to increase the client revenue and services. Liaised with internal and external stakeholders to implement and optimise digital marketing campaigns.
- Worked with the management team to determine resourcing needs and identify candidates for interview and promotion.
- Interviewed candidates for both technical and project management positions.
account director
- Planned, managed and scaled client’s business on Facebook’s Ads Manager platform
- Set up creative communication team and managed a team of 3 to provide creative solutions for Facebook, display and email
- Set up a new revenue stream over and above the agency’s regular media business
- Analyzes ongoing account health and metrics with monthly reporting in order to assess client progression towards their unique goals.
senior account director
- Activated variety of mass market sales promotions with News Corp to generate over AUD $25 million revenue and consistently achieved over budgeted Gross Profit through effective negotiating and budget management.
- Established companywide guidelines to ensure efficient and successful manufacturing procedures implemented into each business unit.
- Communicates with high profile clients’ day-to-day needs, account advisement, and technical support for SEM, SEO, Social Media and Reputation Management Services totaling to an average of $65k in monthly revenue with 4% total client attrition.
- Collaborates with internal teams to advocate for each client’s needs and individual growth trajectory.
account director / regional sales manager
- Generating 3x Pipeline through Activities, In-Person Meetings & Customer Events. Two Business Development Executive (BDR) who were also mentored towards building pipeline., being a remote location regular cadence were done to ensure effectiveness.
- Farming existing customers (Panasonic, Cosmo Films, Delhivery, RIVIGO, Mother Dairy, Jaypee Hotels, Rahman Industries) for add-on business and new Cloud offering. Also Fortune ITC & Eagle Hunter Solutions were signed as new logos post prospecting till closure.
- Meeting Business heads to understand their processes, pain areas and propose digital transformation through our SaaS / PaaS model – further engaging with Solution Engineering Colleagues for Demo’s etc. Value Prop to be presented to CxOs showcasing savings.
- Ensuring adoption for customers (old and new accounts) is high – Being a SaaS product, renewal would solely be dependent on adoption rates.
- Collaborating with Customer Success Team for workshops and webinars for scaling up adoptions and addressing technical / Go-Live issues for customers internally or with Partners / Alliances.
- Engagement with finance team based in Singapore towards customer outstanding etc.
account director
- Formulate, strategise and execution of marketing activities and campaigns
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, to implement marketing campaigns
- Events management, inclusive of live events and online webinars, with end-to-end execution
- Develop creative assets and content creation for online and offline assets, as well as portals and websites
account director
- Identify & pitch potential clients through relevant research and references
- Work on the Strategy Presentation for achieving the client’s business objectives, strategy being based on self conducted research & analysis about client, client’s business, client’s target group & client’s potential with help from internal account management & creative teams
- Execution of a media plan, Maintain budget control, develop media schedules and monitoring buys/schedules
- Analyze the results and make optimization recommendations while the media is live and use empirical data to improve results for the next buying cycle
- Strategizing, Planning & executing marketing & business development strategy
- Responsible for understanding trends in respective platforms and coming up with concepts depending on the strength of that platform/platforms
- Responsible for leading team to ensure that long term solutions are created as per requirement
account director
- Managed a team of Account managers & strategist to deliver on a multiple projects across a range of industries.
- Worked across multiple accounts including ecommerce and lead generation campaigns.
- Worked on large scale ecommerce accounts to implement Analytics, paid search & SEO projects that would help increase sales. Collaborated with internal and external stakeholders to ensure continued revenue growth.
- Worked with team to increase the client revenue and services. Liaised with internal and external stakeholders to implement and optimise digital marketing campaigns
- Mentored and coached team members to improve performance and help them achieve career growth.
- Managed teams career goals and achievements as well as overall team budgets.
- Worked with the management team to determine resourcing needs and identify candidates for interview and promotions.
account director
- Vaseline (SEA Region)- Re-launched Vaseline Total Moisture- Achieved improved share of engagement scores
- Axe Deodorant (SEA Region)- Launch of ‘Axe Unlimited’ Academy – Awarded Effie Silver & Gold for the best mobile & viral campaign of 2005.
- Rexona Roll on Deodorant (SEA Region) Launch roll-on deo format for the first time in India. Making a 3yr road map for the brand launch including suggestions on how the brand can tackle every roadblock and improve overall brand efficacy.
- Research Methodologies used- U&A Study, Preview, Needscope, Bases and FGDs
account director
- Establish and maintain relationships with individual or business customers or provide assistance with problems the clients may encounter.
- Present ideas and campaigns to clients.
- Coaching and Training team of account managers for smooth daily operations.
- Responsible for new business and horizontal growth of revenue for existing business and New Business development.Brands : Mail Today, Home Credit, Dulux Paints, Inox Muchos, Veen Water, VNL, Virgin Atlantic, The Times group, Little, Amira Rice, GMR sports, Delhi Airport, DLF emporio, The Lodhi, Dlf place Saket, Only Vimal, Future Brands-Hey!, W, Au Bon Pain, Waffle Wallah, IndiaMart, Healthians, Tupperware, Zee News.
account director
- Leading the account management team for half of Gurgaon business portfolio for FoxyMoron
- Client management, Campaign Planning, Digital Strategy, Digital KPIs planning and operational management
- Responsible for achievement and Implementation of account objectives revenue targets, team planning, billings and process development
- Client relationship management, point of contact and point of escalation
- Current Brands -Huawei, Dyson, DS Group – Catch, Pulse, Chingles, Pass Pass, Sofy, Vega, Orient Bell Tiles, India Gate